Why Public Relations?
If you want a cost effective, creative way to increase business and raise your professional profile, consider hiring a small public relations firm.
Small PR firms are overlooked stars in the marketing universe. They specialize in getting you favorable press coverage. And just one flattering article or TV item about your business is worth more than 1,000 paid ads.
Thnk about it. Which commands greater attention? What someone says about themself? Or what others say about the person? Well, that’s the difference between placing ads and getting positive media coverage.
Of course, as in any field, some PR firms are atrocious. Wey charge a bunch of fees, offer few insights, then fail to produce. At the same time, there are highly talented folks in that industry. And they understand what the media considers an appealing story. So, when making pitches to reporters, editors and producers, the skilled PR specialists know what facts and elements to emphasize.
For example, we are PR specialists located in NYC. My name is Adam Weiss, I’m the founder of Adam Matthew Weiss Public Relations in New York City. I have an extensive media database all throughout the country. And have gotten my clients on shows such as Fox & Friends, Today Show, Early Show, GMA, CNN, and lots more.
When looking for a PR firm, you’ll have to do research and check references, just like you would for any service. And while that legwork can get overwhelming, it’s worth it. Check out this website and see all the press attention they received through my Efforts: www.findingdulcinea.com
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By Adam Weiss
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This article first appeared in the September 2008 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com