Re: The Long Tail...

Date: Tuesday, October 23, 2006
To: All my loyal subscribers

Subject: A Important Letter From Mike Filsaime

Dear friend,

I want to get into The Long Tail, but first I want to discuss something that will tie into it later...

Part 1 -Product Launch Overdose?

I am wondering if you have noticed something recently in our industry...

The 'Product Launch' Phenomena...

Has it made you sick? Perhaps a bit cynical? Maybe a bit jaded?

Good question!

This is what I have been asking myself. Another better question is.. What is the cause? Or even better... How does it affect you?

The cause:

It is part of the evolution of our marketplace. Recently, with the success of Jeff Walkers 'Product Launch Formula', we have seen many people, myself included, have great success with their new information products.

Some others have simply tried, with a less effect, to reverse engineer Jeff's strategy for their own launches, while still having moderate success. Perhaps not as good and leaving thousands on the table if they were a student of the course... But success none the less.

 How does it affect you?

Before you allow yourself to become sick, cynical, or even jaded... I would advise that you choose to respond in the opposite manner.

Let's face it, we are all internet marketers in one way or another. We must not let ourselves become hypocrites. What we see is very transparent to us. And regardless of what you feel anyone's agenda is, whether it be the marketer or the affiliates, most likely it is something that you have participated in, or would like to participate in sometime in the future.

So with all the launches going on, I suggest you embrace it. Study the process as you see it. Learn from it. Apply the successful strategies you learn for your own current or future projects.

Last week I spoke of the importance of having a vision. And by doing so, you can evaluate opportunities better by asking yourself if the if the current proposition compliments your vision or is a distraction to your vision.

Yes... Opportunities can be a distraction!

Conversely, when you have a vision, you can choose for yourself if the opportunity will work in your favor if you decide to act on it.

The important thing now becomes clear. The product launches that you see now become 'choices' that you can decide for yourself if they can help you.

So now, you can be in a better position to welcome the information that is offered to you. Ultimately, you have a choice- and that is a good thing!

In fact, if you think October was bad for Internet Marketing, I would ask you now to rethink, or reframe your position of the subject... Here is why...

There is No Sign of it Stopping...

You see, we are evolving. By 'we', I mean Internet Marketers. More and more of us are starting to have success.

Think about it this way, if there were just 52 internet Marketers with success, and each person was launching just One product per year, we would then see a new product launch every single week!

The hard reality is, there are many more that 52... and many will launch more than one new product in this "How To" niche per year. So if just 300 people are launching 2 new products each year, you can now see that we will see as many as 10 or more new product launches coming out each week!

I am fairly well connected with not only the popular marketers, but with my own members that propose JV's for new products. I see 3 new JV request per day!

Now, although Jeff Walker's strategies are incredible, I think we will see an 'adjustment' to the process just as we have seen adjustments in other marketplaces like the Stock Market, or entertainment industries.

In order to stand out from the crowd, all of us will have to think 'Bigger, Better, Stronger, and Faster' when we think of new ways to bring our products to the market... Especially in the IM industry.

And for those of you that are marketing the 'Niches', and think that you will not have a product in the "How To" industry, you may find yourself thinking differently when you do have success. As one of my friends and mentors John Childers likes to say...

It is NOT a Choice...

What John Childers means by that is, you do not have to choose between being a specialist in a 'Niche' and teaching people how to do what you do.

You can do both!

So if you make $100,000 per year selling information products in niches like "How to eat healthy with organic foods.", you may find that you will have people knocking down your door begging you to teach them how to do the same. And perhaps you will make $200,000 per year teaching and helping others.

Ouch! You are now a "Guru" - That is not a bad thing. Remember, you do not have to give up your $100,000 income streams... You can do both and enjoy the profits while helping people in both niches.

(Side Note: have you ever seen the word 'Guru' not used in quotes? I have not. People put a label on people. And many times the word 'Guru' is positioned as a bad thing. 'Guru' means teacher or expert. And generally it is stated in a derogatory meaner, placed in quotes, implying mean 'So Called', usually by someone that begrudges someone else for having what they, too, also want. Blaming others for their lack of success, making it appear that they are being exploited. All the while they would love to have the same success. Perhaps dropping the hypocritical ego could help remove the 'Them against Us' conflict resulting in greater success. - End Side Note)

I will get back to the subject at hand in a moment, but now I would like to talk to you about...

Part 2 -The Long Tail

... and how it affects your future online!

Recently, I just finished reading the most timely and relevant print book related to our industry...

"The Long Tail: Why the future of our business is selling less of more" - by Chris Anderson -  

The CEO of Google is quoted as stating:

"Anderson's insights influence Google's strategic thinking is a profound way."

The book is a must read for every single Internet Marketer or business person. It talks about why the future millionaires will be the people that market to the 'Niches' and how the days of the "Top Ten Hits" are dwindling away as consumers are no long 'Told' what to buy based on pop culture icons. Rather, consumers are now creating their own media and are in total control of instantly getting exactly what it is they want.

In the book, Chris Anderson reveals...

...Some Shocking Facts, Statistics and Data.

The future buyers.. Today's teens, watch an average of only 2 Hours of TV per week!

Even the average American (the largest retail market) is watching record setting lows of TV each week.

So where did everyone go?

People today, now get their media from the Broadband laptops and PC's, their cell phones, their PDA's, IPOD's, satellite radio etc...

All of these deliver choices to us in the tens of thousands of Niches and sub Niches.

The result, the death of the Top Ten, and the introduction of "The Long Tail" of custom on demand personal media.

Chris Anderson goes on to explain how in the 1954, 74% of Americans were watching "I Love Lucy." - While today, the Top Rated TV show is only seen by 15% of Americans.

In fact, Today's No. 1 show would not even appear in the Top 10 in the 1970's ratings.

And with the new MP3 Music sites like Rhapsody.com and Itunes.com, the music industry is seeing the effect of the Long Tail. Consumers are building their own personal 'Niche' library of songs and the top selling albums are dieing in sales to tightly carved out niches of music.

Look at this statistic... The last Blockbuster Record Album was NSYNC's "No Strings Attached" in the year 2000. And it is likely that their album sales of 2.4 Million in one week will never be broken again - ever.

In fact the trend is falling fast... In 2000, the Top 5 albums- Also including megahits by Britney Spears and Eminem,  sold a combined 38 Million copies. However, in 2005 the Top 5 sold just half of that of 2000; only 19.7 millions.

Even George Lucas of Star Wars was spoke in a recent issue of Variety Magazine as follows...

Here are some more interesting stats:

• Hollywood box office fell 7% and has been declining each year since 2001

• Newspaper readership (which peaked in 1987) fell by 3%, the largest drop since the 1960's

• Magazine newsstands are at their lowest levels since statistics have been keep for more that 30 years

• TV ratings continue to fall - Down 30% from last year. Since 1985, the networks are losing there markets to the 1000+ Niche cable/satellite channels

• 2005 MLB World Series was the lowest TV ratings of all time

• The 2005 NBA ratings were at a record low for veiws.

• The 2006 Grammy Awards dropped 10% in One year.

• The 2006 Winter Olympics had its lowest ratings in 20 years (after seeing the Highest rating at its peak in 1994 - The start of the Internet in public expansion.)

• Radio listenership dropped to a 7 year low down an average of 23 Hours less per week listening to the radio.

• In 2005, an average of 1 US radio station went out of business each week. The highest rate ever since the advent of radio

Bad for Mass Media, Good For You and Me...

As you now see, "The Long Tail" is killing the big media giants. But the Niches are thriving. I will spare you the stats of the success of Itunes.com and other Amazon.com as they sell more products in ranked 50-5000 than then do in the Top 50.

But what I want to point out is their is a clear conclusion:

Those, like you and me, that take advantage now, can make our living, even Millions of dollars in the years to come in these Niche Markets.

Now, I want to tie in both parts here for you because...

Timing is Everything...

As you may have heard, yet another 'Product Launch' was released today as I write this letter to you.

Remember when I said to embrace this, because it gives you a choice to see what opportunities can compliment your visions?

Well, I think that you now see that your vision should be based around profits in the Long Tail of Niches on the internet.

But I do not want this product launch to get...

...Lost in the Noise of "Launches of the Week"

Here is why. Ken McArthur has put together the most timely course on Niche Marketing that ties directly into the future Millionaires of "The Long Tail."

Ken has just released the largest home study course ever produced in Internet Marketing that I am aware of. In fact, it is the most comprehensive course of it's kind ever featured with over 10 modules and 50 experts on the subject of Information Products.

The course not only outlines in reality TV fashion, "the making of an information product", but it also teaches you step-by-step how to do market research, product creation, product marketing, and everything else you would ever need to succeed online.

I will let his sales letter give you the details, but since I was part of the course, and also worked behind the scenes advising Ken on the product, I have had the opportunity to see this product before anyone else and by doing so, I give it one of my highest endorsements ever!

Here is what I am asking you to consider, if what I outlined here in the Long Tail report resonates with you and helps you to define your visions, then I whole heartedly encourage you to own this package and profit from it.

Ken has made it available to you for only 4 payments of $397. Against my recommendation, based on the value of the course, he did not sell it for 4 payments of $1497. I am sure this will cost him in profits as the course is well worth that price, but Ken has made it affordable for anyone who reads this report and understands that success will come to those that market information products 'inside' The Long Tail.

Since I know that many people are going to read this today, and realize that this course is exactly what is needed in our industry and could not have come at a better time...

...I Am Going To Add A Bonus To The Package As Well

For The First 25 23 20 19 17 14 11 9 7 People Only

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To Your Success with The Long Tail...

Mike Filsaime

PS - Ken has his own awesome fast mover bonuses you get in addition to mine and his course, but only if you act fast. As the name says, they will go fast.