Hi fellow BM's,

Aurelius here...


Firstly - The legal stuff
* This case study is for educational purposes only.
* Mike F. gave me permission to tell him how my site went so here it is.
* Mike F. should be proud that a student of his has had great success. This can be added to his list of "success stories".

I just wanted to fill you in and I think you should know about my success with my first Butterfly Marketing site. It may help you with your site in the future or right now.

Firstly - I want to give a big thanks to Mike Filsaime who created this Butterfly Marketing concept & script. Nothing like this would've happened if it wasn't for him and his "car salesman" skills that made him do this.

Mike F, if you're reading this - I'm the guy that you met from the Butterfly Marketing dinner in Sydney Australia. http://www.1plus1marketing.com/about.htm (pics in there)

You rejected my JV proposal

The launch was on Tuesday 18th April at 12PM noon
Here are the current stats as of 04-20-06
Members: 5635
Sales: Over $15,000
One time offer converted at: no available stats.
Up sell: approx 65%


Alexa ranking: 507 (04-20-06)

Yea ok now to the fun stuff:
The first 3 hours was CRAZY. I have my own dedicated server like Mike and for those who remember when BM launched you couldn't even get to the sales page until about 5-10mins or so. It was ok after 30 minutes.

UndergroundGiveaway was exactly like this but for 3 LONG HRS.
Check out my server load at the first hour:
http://www.undergroundgiveaway.com/stats/1.37pm.gif
(was using 21.24% of the server resources)

Check out the server load after one big affiliate marketers
(I won't name who) sent out an email to his list:
http://www.undergroundgiveaway.com/stats/2.42.gif

96.75%! That's almost inaccessible.

I had major problems with my database that had errors such as "max_users in database" error messages and more.

OK, now for Alexa:

Here's a screenshot of the ranking today.
http://www.undergroundgiveaway.com/stats/200406_2.jpg

And Mike F and other forum admin's, I hope you don't mind me putting this (if so let me know), is a comparison with Undergroundgiveaway to

ButterflyMarketing:

http://www.undergroundgiveaway.com/stats/bfm.jpg

Obviously Mike created more buzz and did more pre-launch activities than I did.

But launch was very competitive but overall we can't really compare 2 different types of sites where ones a free site and the other is a $997 product.

His own student almost beating him

OK. So here's the part where I share my 2cents. You'll discover the problems I faced and how you can counter-act it.

* Tip: Get a dedicated server even if it costs you $170/month - don't take the risk. When you're using the concept of pre-launch/launch/post-launch it is imperative that you get your own dedicated server as Mike mentioned in the manuscript. I was going to leave my reseller hosting but found out from the tech support that if I use over 25% of the resources they will suspend my account until I upgrade.

I upgraded to a dedicated server about 3 days before launch. (phew)  As you can see I had a load of over 90% that's way over the limit if you were to have shared/reseller hosting.

* Tip: Contact Paypal (if that's who you're using). Notify them before, on launch day and post-launch. They will verify your account and ask you two questions

1. What are the last 4 digits of your debit/savings card?
2. What's your home phone number.

But there's still now guarantee it will be verified.

Well that was just for me. I live in Australia but the support staff is in the states. Do you know what they told me? They said it was a good idea that you called us up.

So far my account is running smoothly but still no guarantee that everything will be OK.

I was using instant-split pay by the way.

* Have a Emergency backup plan ready
Know what to do in case something goes down (your merchant, web host, databases).

* Have an Disaster Recovery Plan
What do you do after a disaster?
Make sure that you activate your other merchant account e.g. - Clickbank.

Have your secondary site up.
Contact your JV's and members and fill them in. Tell them the truth.

* Get a support site. My ones at http://www.1plus1support.com and Mike F's is at http://thecustomerhelpdesk.com You want to isolate your tech problems and customer support with your sales and normal emails. If possible, hire customer support professionals who can handle the job properly so you can work on other stuff. If you're on a budget then ask someone you know on your list or a member to volunteer and in exchange give them an incentive or you could for example "upgrade" their membership level to ELITE.

* Create an "Action Plan" for your Launch
Here was my one:

1. Enable one time offer and up sell
2. Replace pre-launch page with sales page
3. Remove signup code so everybody can join.

* Remind your JV's to send out the solo mail on launch day.

* Create the buzz/salt them as Mike F. said
Here's how I created the buzz.

1. Contest to win $164 worth of my products
http://undergroundgiveaway.com/contest.htm

2. Teleseminar. Invite one of your JV's to do a call with you to talk about your product/service. You can see a live demo at:
http://www.undergroundgiveaway.com/underground_call.htm
You can either do it live with your subscribers or just the two of

You could also do it with a group.

I've generated over 1124 pre-launch subscribers just by doing this.

* Provide lots of promo tools - Mike F listed most of it down on the manuscript already. Try to include ALL of them.

Like he said. The small things you do that makes a dramatic effect long term. Implement the 'Butterfly Effect'.



OK, to wrap everything up my last few words are - You paid $997+ for this home study course. You either implement Mike's strategies or you don't. That depends on your desire to succeed. You're just ripping yourself off by not utilizing even just (1) technique.

Focus on just ONE thing at a time and follow through - if you bought Mike's Butterfly Marketing course then focus on that, NOTHING ELSE. Don't go out and buy another $47 ebook that's just going to bring you information overload. Study it, listen to the calls, read the manuscript. They all tie together. Mike F didn't just slap on a few bonuses here and there. They are supplementary to the whole Butterfly Marketing course.

I didn't buy even one ebook, report, course or whatever since I bought the Butterfly Marketing course. Believe me... do just this one thing (focus), followed by MASSIVE ACTION and you will see tremendous results - I guarantee it and I'm living proof of it.

The last thing you want is for the manuscript, DVDs and CD's to collect dust.

OK folks that's all for this report and case study.

I hope this has inspired you to succeeding with your Butterfly Marketing site or future Butterfly Marketing site. I hope it's helped you one way or another even if you already know most of what I'm talking about

I just wanted to share my experience with you, even though I don't rank in those "top" spots of Internet Marketing Guru's

Until then - "If you can't then you must, if you must then YOU CAN!"

Cheers

- Aurelius Tjin

===========================
By Aurelius Tjin -

http://UndergroundGiveaway.com
 

Hi Mike,

Thanks so much for your kind response. I quite understand why its difficult for you to participate in my launch of http://ThefreedomList.biz/  . I hadn't really expected you to, but I just felt I wasn't doing a good job if I didn't ask.. (hope you understand)...

There are a lot of different approaches being taken by Internet Marketers. Few are admirable. Yours is reassuringly human. When you have a list of over 300,000 - (or is it half a million now?) it takes either well-trained corporate skill, or a selfless care for your customers to appear so attentive to individual requests as you have to mine.

It has happened to me twice now, so I know it's not a fluke. First time was when I requested a refund from Instant Buzz (because of a misunderstanding and an easy mistake). Happily, you convinced me not to pursue the refund, but gave me memberships to your other sites instead. I've been thankful for them all ever since, (although I could really do with the Elite JV Network membership right now... Do you remember??:) I guess this was a classic case of turning a problem into an opportunity - it turned out, I think, a win-win for both of us...

In the time since, I have devoured everything you've written and built a Butterfly Marketing site, which I'm launching next week (26th April). Butterfly Marketing is a seriously cool product. I know some people have had trouble with certain aspects of it, me included, but I really appreciate the amount of thought, preparation and sheer hard work that must have gone into its creation. I am massively impressed with the dogged determination of you and your team in bringing it to fruition... and keeping it there. (Your software support team, Ionut and Dan especially, are fantastic!).

So thanks for Butterfly Marketing Mike, and good luck with whatever other projects you're working on currently. You've got a huge following of supporters and admirers of your work. We're not only in awe of what you've achieved, but thankful too for the inspiration you've given us to succeed.

In case any of your other followers and supporters would like to participate in a Butterfly site launch, I've created a special form of membership at The Freedom List. It's free to join of course (now, where did I learn that from?!) and it gives 60% commissions (which are usually reserved for Gold Members at a $164 joining fee). The purpose of providing such a good deal is to give others like me, who admire your approach to Internet Marketing, the chance to feel the excitement and results that can come from promoting a site on Launch day. Lets face it, few ever get the chance to benefit from such a thing until they're famous and have a hefty list of their own.

If you approve of the scheme, and would like to offer it to your supporters, then please tell them that anyone who wants to participate, (for earnings of at least $40 per paid signup), should sign in at http://ThefreedomList.biz/  and enter the code PLP0046 in the Promotion Code box. I'll then keep them up to date with all the exciting developments as we approach the launch, and I'll give them a wide variety of ways they can promote and make the most of their position as a "pre-launch PRO" member of The Freedom List.

You deserve all your success, Mike. I just hope a little of it rubs off on me and the rest of us avid butterflies...!

Congratulations on Butterfly Marketing and keep up the good work!

Best wishes
Tim Brocklehurst
http://ThefreedomList.biz/