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It’s All About Connection - Get 52 Weeks of Emails to your Niche
October 16, 2005

Do you have a website?  Then you’ve likely heard stories about webmasters who are just raking it in hand over fist – piles of dinero left and right.

 

What on earth are these guys doing??  Are we talking ties to the mob or something?

 

Nope.  Nothing that dramatic.

 

In fact, some of them just send out a few emails each week.  Maybe spend an hour or two researching.

 

They do know a little secret that eludes many marketers.  These successful webmasters  have an uncanny way of reaching out to the folks who visit their websites, and making them feel warm and welcome.

 

Website visitors sign up for a weekly message, and the relationship starts forming.  Gradually, they feel like they know the sender.  They trust the sender.  And they buy from the sender.

 

So how do you write emails that foster that kind of positive relationship?  Simple.  You just write to the audience as if they’re your best buddy. 

 

“Oh, my, how unprofessional!” you might think.  No, no, a thousand times – no.  Folks don’t create relationships with “professionals”.  They connect with real people.  And you want your emails to show that you’re “real people” – not some untouchable, high and mighty marketer.

 

A funny thing happens when you start communicating your heart to your subscribers.  They start writing back to you as if you’re their friend.  They listen when you recommend a product.  If you’re all excited and passionate about the next new widget… well, your readers are going to get psyched with you!

 

Too many folks send newsletters a mile and a half long.  That’s what we call in the South  “overstaying your welcome”.  When a friend opens your message, they know it’s not going to take all day to read.  Offer the same courtesy to your subscribers.  Give them a friendly hello, and get right to the meat of your message.

 

Above all, connect.  Share a little of your life in your emails.  It could be as simple as saying, “Man, I spent all yesterday entertaining the preschoolers who came to my daughter’s birthday party.  Am I ever pooped!”  Take time to wish your audience a successful week.

 

They’ll love you.  They’ll trust you.  They’ll feel comfortable buying from you.

 

After all, the way to a customer’s heart is – well, through their heart!

 

- By Lisa Preston And Mike Filsaime
 

 

 

---

Posted by Mike Filsaime at October 16, 2005 01:15 AM

 

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