Monthly Archives: November 2011

Nov 29

State-of-the-Article: Part Three – The Promised Landing Page

By mikefilsaime | Uncategorized

In my previous article, we considered how to analyze a niche using a very unique tool – Although this article directory is very popular, it’s not often used as a place to find out whether or not a niche will be profitable. We went through all of the steps necessary to find, not only profitable niches, but to find the right types of articles for those niches as well.

In this article, we’ll address one of the most critical parts of your article marketing efforts: The Landing Page

Landing pages are the crucial link between your polished article and the product creator’s sales page. If you don’t convince your reader to make the leap from your landing page to the sales page, you’ll have no commissions to speak of. Fortunately, figuring out the best landing pages for your niche is just as easy as finding the most popular article types. All you have to do is go to the most popular articles, and click through to their “landing pages.”

Step #1
Find the landing page of a popular article

At the end of every article there is a section that tells you about the author. Here is an example:


This outlined area is called an “Author Resource Box.” It’s where you get to put links to your website or landing page.


This particular author is using what appears to be a blog template, monetizing it with contextual Google Adsense ads and affiliate links (appear further down the page).

Find one of the most popular articles in your niche using the guidelines covered in the last issue, and then check out the author’s landing page. Make a few notes and then repeat the process – identifying several of the top articles in your niche and then clicking through to the landing pages. Take notes of the common themes and designs.

  • Do they share the same basic layout?
  • What products are they promoting?
  • What kind of content is on the page?
  • Does the page have a headline, and what does it say?
  • Do they have a place for you to sign up for a newsletter?
  • Do they compare a few different products on one page?
  • Do they have a product review on the page?

It’s worth investing a good portion of time on this part of the process. Look at 20 to 30 landing pages in your niche, or at least as many as you need to in order to get a sense of what is working for other people. If you see a particular type of landing page repeated over and over again, there’s a good chance that you’ve identified a winner.

Step #2
Identifying Your Landing Page Type

Building a website is the next step in creating your profitable article marketing campaign. There are many different types of websites online and your choice will depend on your niche and the product you are promoting (we’ll get into this next month). For now, you just need to be aware of the types of landing pages to choose from – for the purposes of article marketing, there are just five types that work.

  • Adsense
  • Opt-in
  • Direct
  • Blog
  • SEO

The difference between these types of website is their purpose. When you’re building a website specifically to support your article marketing efforts, you need to think about what you want the website to do. What’s the primary goal that you’re aiming for?

In several years of article marketing, I’ve learned that there are basically five reasons to build a website:

  1. To earn AdSense income.
  2. To promote your newsletter and build an opt-in email list.
  3. To present a direct sales pitch for a product or products.
  4. To start a blog for quick indexing and free targeted traffic.
  5. Purely for SEO (Search Engine Optimization) purposes.

In practice, you will usually combine a couple of the above purposes into one website. If you’re smart, you’ll ALWAYS include an opt-in form on ALL of your sites so you can build an e-mail marketing list.

Let’s take a look at these five types of websites in more detail.

The AdSense Site

If you’re not already aware, AdSense is an advertising program offered by Google. Unlike affiliate programs, where the visitor has to make a purchase for you to get paid, AdSense pays you whenever someone clicks one of the ads on your pages. The goal here is to make a site with good AdSense ad placements.

An AdSense site should offer your visitors quality information, but also display AdSense in a way that encourages them to read the ads and click on the ones that interest them the most. What you make from an AdSense click depends on many different factors and it can be anywhere from a couple of cents to a couple of dollars. There are two reasons why Google Adsense is a great option for experts and beginners.

A) With AdSense you start making a little bit of money immediately which can be very encouraging when you are first starting out.

B) In certain select niches, AdSense pays very, very well! With these niches you can make a lot of money from just a little bit of traffic.

The blog template site we looked at earlier is an example of a site optimized for AdSense. In the next issue, I’ll share my tips and tricks for getting the most out of this type of website.

The Opt-In Site

As I mentioned earlier you should actually build an opt-in list on ALL your sites but sometimes you will build a site for just this ONE purpose — to get subscribers to your opt-in list.

On an opt-in site, there will be nothing else on the main page except your opt-in box and a call to action which encourages the visitor to subscribe. It’s sometimes called a “squeeze page”
because you are trying to “squeeze” the name and e-mail address out of your prospect.

The main goal of your opt-in site is to achieve a high conversion rate. You want a lot of opt-ins from the traffic you are sending there. The site offers nothing for sale initially but you will be promoting your product later on, through your autoresponder emails.

This is an example of an opt-in site. Next month we’ll go over the aspects you must concentrate on to realize a high conversion rate.


The Direct Sales Site

The name says it all. Everything on this page from the layout, to the content, to the graphics, is designed to “pre-sell” the reader on owning the product. By the time they finish looking at your landing page, they should be ready to buy. In short, the Direct Sales site is designed to encourage visitors to click through to the merchant’s sales page and BUY the product.

There’s a lot you can do with this type of website in order to pre-sell the product. You can provide full product reviews, host a series of mini-reviews, display videos of the product, include testimonials and endorsements, and even compare several similar products in side-by-side breakdown.

Direct sales sites can be very effective if they are done correctly. In the next issue, I’ll show you how to put together a successful direct sales site. For now, here’s an example of a direct sales site that uses reviews to promote several products.

Direct Sales Site


Blogs have a couple of distinct advantages over ordinary websites. First, search engines love them. If you set up your site correctly, Google will index your blog pages very quickly. This means that if you put the right keywords into the posts you create for your blog, you’ll start to get free traffic from the search engines almost immediately.

Secondly, blogs allow you to get free traffic from social bookmarking sites and networking sites. You can add a plug-in (a small script) to your blog to allow readers to easily share what you’ve written. With just one click, your post can be entered into,,,,,, and many more. This results in more free targeted traffic that you don’t have to create yourself.

If you don’t consider yourself to be technically savvy, don’t worry. Blogs are easy to start and even easier to update. You don’t need to have any web coding skills and they are very accessible.

The only possible downside to a blog is that you need to post consistently in order to keep the content fresh. You can pre-load the content to be posted automatically but you still need to have a lot of it compared to the other types of site.

When you combine their ease of use with the search engine ranking benefits they can provide, blogs make good sense to use in conjunction with your article marketing campaigns. I’ve been using blogs almost exclusively since I discovered their effectiveness.


The SEO Site

As I’m sure you’re aware, SEO stands for Search Engine Optimization, the art of creating web pages that the search engines — especially Google — will display on their first page of results for the keywords you’re targeting.

An SEO site is designed to give you a strong presence in natural search results through lots and lots of excellent content. For example, let’s say one of your niche keywords is “heal acne breakout overnight.” The goal is to have your site come up on the first page of results for that term… without having to pay to be there.

When you build an SEO site, you have to make sure every single aspect of the site — page code, headlines, writing, and graphics — are all designed to work WITH the way search engines rank pages. You also need to work at getting lot of links to your web pages from important sites on the web with anchor text related to your niche.

There are very specific ways to accomplish good SEO. While it’s not too hard, it’s also not something you can learn overnight. You’ll need to do keyword research using a keyword tool such as that provided to Google Adwords customers. You also need to make sure your web page code makes it easy for search engine scripts — called “spiders” — to read and index your pages. Finally, you’ll have to start a link-building campaign to get other sites, especially important sites called “authority sites,” to link to your web pages.

This may seem like a huge undertaking when compared to the other types of sites in this issue. However, you can’t discount the power of natural search engine results. Google’s spiders are getting better all the time at figuring out whether a site is relevant to a keyword phrase or not. In some respects, it’s getting easier to dominate a keyword if you have quality content and a good layout.

In the next issue, I’ll share tips for dominating a keyword phrase with an SEO site. Until then, complete the suggested exercises.

  1. Do research on the top articles in your niche.
  2. Find their landing pages by looking at the author’s resource box.
  3. Take note of which type of landing page from these five categories seems to be working for your niche.
  4. Decide on the purpose of YOUR landing page and be ready to use the next issue to help you build it.

By Anik Singal
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Anik Singal is the Founder and CEO of Affiliate Classroom, Inc. and Lurn, Inc. Anik began as an Internet marketer and affiliate in 2001. In 2008, Anik Singal was among the top three finalists in Business Week’s Top 25 Best Young Entrepreneurs in the U.S.

Nov 25

The Multimedia Flair Phenomenon – Part 1

By mikefilsaime | Uncategorized

Without question, one of the most powerful things you can do to increase sales in your online business is add audio and video to your web sites. Online audio and video – referred to collectively as “Multimedia” – adds a flair of professionalism to your business at a rate that is only surpassed by the positive effective it can have on your sales conversion rate

When properly employed (the key word here being “properly”), Media Flair can triple and even quadruple your websites performance. In this three-part article series I’ll be covering the do’s and don’ts of Media Flair production and utilization. You’ll learn the most effective methods and resources for producing, editing and serving your media. You’ll also discover that having a professional-looking website with an incredible sales video and audio message is well within your grasp.

You can’t have failed to notice that video sales pages are becoming more and more common in the Internet Marketing community. Many of the biggest product launches of recent times didn’t even feature any regular sales copy at all, preferring instead a solitary sales video with a big, bright, “add to cart” button alongside.

Not only are videos replacing sales copy but we are also seeing a trend of media replacing information products. eBooks have become vBooks or video courses. Conference calls have become webinars. Little wonder then that the popularity of video sites like YouTube, Viddler and Ustream are exploding.

Compared to video, audio may seem like a substandard option but, again, properly utilised audio is a powerful and flexible tool that can supplement video options and in some cases provide better returns. Inviting visitors to push a button to listen to a customer testimonial is a common application of audio. In other cases, smart marketers have placed autoplay audio alerts at certain points on their sales page to accentuate key benefits. Autoplay audio is a flair that can really accentuate an alert or an important instruction. The popular email marketing tool, Aweber, certainly recognizes the power of audio and has recently added an autoplay to their default email opt-in confirmation page.

Another recent example of effective audio use is the ExitSplash software application. Users are provided with the option to play various audio messages, along the lines of “WAIT, before you go, press cancel to stay on this page and see this one time limited offer!”

The list of possibilities goes on and on. When it comes to “Flair” you are only limited by your creativity.

In the next article we’ll get into specific methods and techniques for creating your own Media Flair. Before we move on to the practical, however, let’s consider six components of media production that you must consider BEFORE you begin. If you already use audio and video as part of your marketing process then you can expect to find some valuable tips below that you can start implementing right away.

Component #1 – The Content
Whether creating audio or video – especially if you’re new to recording – it’s always best to have a script or outline prepared. Preparing with an end in mind is particularly important; to be effective your media must have a purpose and a means to motivate the audience. Write down what you want to accomplish or what you want the viewer to do after they watch. Plan your script and content to that end.

Emotion is conveyed in the tone of voice and body language. It’s crucial that you understand this because, depending on the specific purpose of your video, you want to create specific emotions within your viewers. If it’s a sales video you should follow the five steps to a sale:

  1. Introduction
  2. Short Story
  3. Presentation
  4. Close
  5. Rehash

However, if you are recording something like an exit-pop message you want to be concise and assertive to grab the visitor’s attention and prevent them from surfing away from your site.

Above all, remember that people love to be entertained and educated, not overburdened or pressured. If you come up with fun, unique, video and audio flairs, you’ll keep your visitors engaged and interested.

Component #2 – The Quality
Clarity is a must. This applies to video as well but especially to audio where sound is the only means of keeping the attention of the audience. Avoid hand-held microphones that create motion noise and static. Be sure to record at an appropriate level so that playback volume is suitable.

When recording a video, be mindful of your surroundings; avoid complex scenery that will distract the viewer. Plain backgrounds are always better because all the attention is on you. Always, always use a stand for your camera. Unless you’re going for the reality TV look, the shakiness of a hand-held recording will take away from the professionalism of the video.

Component #3 – Production and Editing
Play back your recording several times to review the content and quality. When editing audio, consider recording several “takes” and opening them all with the open source software, Audacity. You can then use this tool to cut and paste together the best versions of each portion and create the best possible version.

You’ll find many open source, video editing programs available if you do a quick Google search. Most of the functionality you need is available with Windows Live Movie Maker. If you don’t have a good quality camcorder, you can still create an effective video using still images, photos, charts, etc.

If you decide to add background music to your video, be sure to keep the volume at an appropriate level so it blends well with the vocal track and doesn’t distract the viewer.

Component #4 – The Player
Regardless of whether you’re utilizing audio or video you will need to select an appropriate player for your Media Flair. A player has nothing to do with the video file you’ve created; it’s purely a tool to display the video. Think of your media player like a DVD Player and the video file is the DVD disc that contains the movie.

Consider using a dedicated player instead of an embedded video player such as YouTube; this will always portray a more professional look. The player sits in a “skin” (the visual border of the video player) and includes the play and pause buttons. Be sure to use skins that match your website template and theme.

You won’t need a “skin” for an audio player but you will need a suitable player. Impact Web Audio has been around forever but is still one of the easiest and effective tools around for adding audio to your website. If you are going to autoplay your Media Flair, fade in the sound so it doesn’t startle the visitor.

Component #5 – The Broadcast
You have many options when it comes to broadcasting your media. There are many free options however these free media servers usually advertise other videos within their player, giving the visitor the option of leaving your site (not cool!).

Uploading the video file to your own server and using your own player is typically the best option but ONLY if the playback speed is acceptable. If you have a slow server and the video buffers a lot, you should consider a paid service like AmazonS3 (Simple Storage System).

Component #6 – The Placement
Don’t take media placement fore granted. Different locations can create very different effects. On a sales page I recommend that the video be at the top of the page, just below your headline, with the action button to the right of the player.

Page flow is also critical. You could literally put a video on every single page of your site but you risk overwhelming your visitors. Shake things up a bit. You can use an audio on the confirmation page after the customer enters their details, follow it up with a text page, and finally provide them with a video once their subscription process is complete.

Utilize as many types of Media Flair as possible on your site because it keeps the visitor engaged and wanting more. A sales page is much more than just a product image with a purchase button at the end. It’s a slippery slope that requires you to grab the visitor’s attention quickly and sustain it. The more professional your Media Flair, the more engaging your site and the more profitable it’ll be!


Media Flair Resources

Video Sharing
Google Videos:

Online Storage

Email Marketing

Exit Software

Video/Audio Editing
Windows Live Movie Maker:
Impact Web Audio:

By Omar Martin
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Check out Omar Martin’s WordPress tutorials at Omar Martin’s sales portfolio includes many ofthe Fortune 500 corporations as well as professional sports teams and restaurant chains. Regardless of product, venue, or industry Omar has proven that people love to buy, but hate to be sold. Learn more about Omar at

Nov 22

The Pre-Order Cash System

By mikefilsaime | Uncategorized

The fastest way to make money on the Internet is to sell what people are already buying. The second fastest way is to sell what people are about to buy. Imagine being able to guarantee a person as your customer, not just at the point of purchase, but days, weeks, or even months before they spend their money.

It’s my pleasure to present the Pre-Order Cash System. If the early bird catches the worm, then this is the equivalent of digging up the entire lawn the night before and claiming everything that wriggles!

One of the best places to work this system is as at There are relatively few who are aware of this, but affiliates for Amazon (go to to register) have the facility available to sell products before they are even released – while they are still in “pre-order” or “pre-release” status. Amazon doesn’t bill the customer until the order is ready to ship but, when they do, you are identified as the referrer . . . and you receive the commission.

What makes this system so attractive and profitable is that many products only available for pre-order often have low competition. Let’s look at how to identify the most attractive products to promote.

Step 1
Go to, enter preorder in the search box, and click GO. On the left-hand side you can then narrow your search by department. You’ll notice that most of the preorders or in the Books department, but you’ll also find plenty of items in departments such as Video Games, Electronics, Toys & Games, and so on.


Step 2
Select a product that you want to sell. For this example I’ve chosen “Call of Duty – Modern Warfare 2”.


Step 3
Go to the Google Keyword Tool (search for “google keyword tool” in Google and it’s the first result) and find out how many people are searching for the product. The columns you want to focus on are:

  • Global Monthly Search Volume
  • Estimated Average CPC (cost per click) if you were going to sell this via pay per click.)

If these columns aren’t visible, you can choose to shown them in the drop down menu, “Choose columns to display.”


In this screenshot you can see that there are 301,000 searches a month and the estimated average cost per click is $0.05. Once the video game goes on sale, you can expect the cost per click to increase rapidly but, for now, if I created a Pay-Per-Click campaign for this key phrase, I should be able to purchase traffic for just five cents a click.

Step 4
When you find a popular product with little or no competition, then you can start promoting the preorder page on Amazon, using your affiliate link. If you’re confident using Pay-Per-Click, then this is the fastest route, but you can also create blog posts, Squidoo lenses, Xanga sites, and so on, promoting the forthcoming product and directing visitors to Amazon via your affiliate link. When you establish your web pages with these keywords early in the game, you are in a much stronger position to establish good search engine rankings for a long period of time.

Don’t underestimate the power of the Pre-Order Cash System. Some products – particularly video games and software packages – are almost impossible to get hold of unless you’ve placed a pre-order; you’re targeting the people that aware of this and don’t want to miss out. Start setting up affiliate promotions built around products on preorder and you can take advantage of some huge opportunities with very limited competition.

By Stephen Pierce
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Nov 18

EmailMeForm Review

By mikefilsaime | Uncategorized

If a customer or website visitor needs to contact you, you should make it as simple as possible. While many marketers opt for listing their email address on their websites, providing an email form is a useful and easy alternative that allows people to contact you directly from your website. Creating and using email forms is something that you might normally assume would require help from a web designer, but EmailMeForm™, a free Web form creator, may make you change your mind.

No programming is required and this service works with all Web hosting accounts. The EmailMeForm system uses an online, step-by-step wizard that allows you to customize the content, colors, size and function of your web form. When you’re finished, you have the choice of sending people a link to your web form, hosted by EmailMeForm, or copy/pasting the HTML code onto your website. The first of these options also provides you with the flexibility of sending the link to your email marketing list or posting it on Twitter.

EmailMeForm offers protection against spam through two different options, so you can really feel confident about putting your newly created web form on public web pages. You can either add a Captcha Code to the form or limit the number of submissions per IP address per day. The messages arrive from EmailMeForm’s website (unless you customize this option), so be sure to whitelist their domain so your responses don’t end up in your spam folder.

The tagline for EmailMeForm is “Your Passion, Our Script” and they’ve left enough customizable options to make that true. You can include as much or as little information as you want on your form. You can leave the answers open in a text-box format, or you can provide the viewer with several different check-box options. The range of options is so vast that you can really get creative with the use of this script. For example:

Customer Research
If you want to source ideas for your next product you could set up a check-box survey with half a dozen different options that you’re considering. You can tweak the form so that visitors can check as many options as they like, or only be permitted to choose just one option from your list.

Interactive Sales Page
To gather more information about your market, ask your visitor’s questions that will help you understand why they are visiting your sales page and what they’re interested in buying. You can set the “thank you” page for the form to redirect back to the sales page or directly to the order form.

Teleseminar Survey
Send an email to your list with a link to a form providing a choice of time and topic options for a teleseminar. The data you receive will help you prepare an event that is going to be of interest, and at a time that is going to be convenient, to the largest section of your readers.

Your visitor’s email addresses are not added to a mailing list when they use your form so don’t mistake this for an autoresponder facility. EmailMeForm best use is for standard email forms on your website, or with groups of people who you already have on a mailing list. If you need a quick and easy option for your “Contact Me” page or you want a simple survey creator, you’ll find the free version of EmailMeForm is more than adequate for your needs and only requires the smallest investment of time to setup.

This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Nov 15

Mission Impossible: Creating Traffic

By mikefilsaime | Uncategorized

Having spoken with and mentored literally thousands of Internet Marketers over the years, I see essentially the same issues and frustrations again and again. People tend to isolate themselves and feel as if they’re the only ones hitting a particular wall but the fact is a relatively small number of challenges are keeping the majority of people from enjoying success.

The inability to create traffic from thin air is a huge stumbling block for serious yet inexperienced entrepreneurs. The common “solution” offered to this is to leverage other people’s traffic through joint ventures – much easier said than done when you’re new and unknown.

Another key complaint is the difficulty in keeping up with all the new “must do” marketing gimmicks that come along month after month. Looking at Internet Marketing from a bird’s-eye perspective, one could easily get the impression that to be successful, it’s mandatory to become an expert at blogging, Twitter, Web 2.0, search engines, and a whole slew of other practices. Honestly, who has the time to become even basically proficient in a dozen different methods, much less develop genuine expertise?

Forget the 101 different marketing processes that you’re being pressured to learn; these are things you can outsource later on. For now, all you need is a small set of tactics that work well. You can build a lucrative venture from only a handful of effective methods, whereas you’ll only run yourself ragged trying to become an ace at everything.

I believe a single, simple solution can be applied effectively to these and other common problem areas. I call this solution Login Frequency Marketing, or LFM.

Create Login Power

It may surprise you to know that a login device is all you need to create extraordinary results. The very simple act of placing something people want in a secure member’s area, hence requiring them to log in and get it, opens the doors to a whole range of powerful, profitable strategies.

Contrary to popular objections, membership sites don’t all have to be based on monthly recurring subscriptions. Nowhere is it written that you must convince people to pay you every month, and that you must come up with new material on a monthly basis to appease your customers. The membership model is the most surefire way to go from struggling and confused to profitable and confident and, I promise, setting up and running your own great member site is nowhere near as difficult, costly, or time consuming as most people think.

For that matter, you don’t even need to sell anything to succeed with a member site that uses LFM. You can give away a free report, free software application, or free e-course and simply require prospects to register a member account and then log in to obtain their gift.

The point that I’m in danger of laboring is that creating and running a membership website need not be a lot of fuss and hassle. Now let’s get to the point: How can an LFM membership strategy level the playing field for a marketer that doesn’t have an established reputation or a ton of cash?

The Traffic Myth
The concept of creating traffic is a myth. You may think of this as merely a semantic distinction but it will open your eyes to the reality of internet activity. The truth of the matter is that to create traffic you would have to contact a person offline and then convince them to power up the PC, connect to the web, and then visit your website. Even direct marketing and telesales operations who aim to accomplish traffic creation in this way won’t usually convince someone to drop everything and go online that instant. In practice, all they can hope to do is plant an idea in someone’s mind so that the next time they log in to check their email, they remember to visit the promoted website.

When marketers say they create traffic, what they really mean is that they direct traffic. At any given moment in time there exists Internet traffic made up of millions of people that are either surfing randomly or online for a specific purpose. Don’t try to do the impossible and manifest visitors from the ether. Tap into existing streams of traffic and divert some of them your way.

Think like a hot dog vendor for a moment. Does a hot dog vendor set up his cart in the middle of nowhere and then send out leaflets hoping to attract visitors? Of course not! He goes where there is ALREADY an abundance of people, establishes a visible position, and starts redirecting traffic. To begin with, people just stop to grab a hot dog before continuing on their journey. Eventually, some of the regular foot traffic in that area will start to go out of their way to buy their lunch.

There’s a very good chance that you’re not in business online to sell hot dogs but the principle is the same. Find places that already enjoy a large volume of regular visitors and convince some of that traffic to make a stop-off at your website.

Joint ventures and cross-promotions are a consistently effective way to accomplish this. People go online to read Marketing Joe’s emails and he recommends they take a trip to your website. Or they go to a download page after making a purchase and see a message by the product creator, recommending your website. How do you convince product and mailing list owners to join you in a joint venture or cross-promotion? This is where LFM starts to open doors.

Your membership site, however simple, gives you legitimate, virtual real-estate to leverage in joint venture and cross-promotion discussions. The very fact that you’ve put in the small amount of work required to set up a membership property tells prospective partners that you’re serious and intelligent. Professional marketers instantly understand the value you can offer with the basic membership process. As new people register for your site, and especially as they log in repeatedly, they can be exposed to promotions and offers at various intervals.

You could approach a marketer in your niche that has a big mailing list and offer to place an advert for their product on your login page. This way all your members are guaranteed at some point to see the promotion; many of them will be exposed to it multiple times. As your membership grows, more and more prospects will have the opportunity to respond to your promo partner’s advert.

As long as your site looks good, your product is of a quality nature, and you conduct yourself in a professional manner, you’ll be pleasantly surprised to get positive responses from many of the potential partners you approach. Marketers like the idea of having their adverts posted in private member areas; there’s just something exclusive about this kind of access to another entrepreneur’s members.

Marketers also appreciate the benefits of receiving ongoing promotion over a long period of time. To increase the number of positive responses you receive to your joint venture invitations, you can over-deliver by offering a PERMANENT advert placement in exchange for just 1-2 email broadcasts. Even if you’re just starting out and only have a small existing membership, you can tempt marketers with the promise of long-term promotion. All they have to do is run a couple of promotional emails for you now and they’ll be assured of being placed in the line of sight of all of your members, maybe for years to come.

Essentially what you’re doing here is offering virtual real estate, much like an agency that sells billboard space along the highway. How many other methods of directing traffic can you think of that allow you to snag attractive, joint venture partners without the need to own a large mailing list or a popular website?

Because your member’s area will likely have a variety of different pages, you can also tailor your proposal to suit your joint venture partners. For instance, you may have an article or lesson in your member’s area that’s related to a potential partner’s main product. If you don’t have such a page, why not create one specifically for the purpose of setting up your cross-promotion? Doing this enables you to make a highly attractive offer. Just about any product owner would love to have their wares promoted alongside a targeted article.

You might sweeten the pot still more by offering to place partner ads on a “thank you” page that your members see after buying something from you. Savvy marketers will be especially interested in this because they know the best place to advertise is in front of pre-qualified buyers. Maybe you’ll go another step and set up some sort of downline builder in your membership site. This will provide multiple levels of prospects and affiliates for a joint venture partner. In exchange for a mailing or two, you could agree to make your associate’s program a permanent part of your downline builder page.

By setting up these ad placements with 3, 5, 10, or more partners you’ll be able to direct a substantial amount of traffic in a very short period of time. By offering some sort of free gift or membership, you’ll convert this traffic into qualified email subscribers, providing long-term profitability for you and giving you increased leverage for brokering future deals. Offering a life-time advert in exchange for a couple of one-time email promotions will help you get your foot in the door in the beginning. Once you’re enjoying a steady stream of traffic and a healthy pool of members you’re in a position to broker better deals that are weighted in your favor.

If you start to run out of real estate with your current membership site, don’t over complicate matter, just build a new one! Use your existing membership to populate the new site and you instantly have a shiny new bargaining chip you can use to launch a new cycle of highly effective promotions.

With proper use of LFM, your traffic problems can be effectively erased. Because there are numerous ways to use your membership program strategically, you can focus on becoming an expert with LFM and not overwhelm yourself trying to keep up with the latest and greatest trends in Internet marketing.

I’ll be revealing some of the more sophisticated applications of LFM in forthcoming articles. I hope you’ll stay tuned because the LFM system is easy to implement and virtually guaranteed to put more money into your bank account.

By Robert Puddy
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Nov 11

Business & Marketing Book Reviews

By mikefilsaime | Uncategorized

Reading quality content for as little as 15 minutes a day can strengthen your mental muscles by enhancing creativity and sharpening focus. This practice also adds tremendously to your level of knowledge. Just a few minutes each day translates to a complete book each month. If you’re a particularly fast reader you might finish two books per month. This adds up to as many as 24 books per year or a staggering 120 books over a five-year period!

If you focus on the broad categories of business, marketing, and personal development, remaining open to the myriad sub-categories under each umbrella, you could easily triple your current levels of productivity and profitability. You may find it interesting to note that quite a few millionaire entrepreneurs engage in the practice of daily reading. Many of the ultra-successful also recommend using your driving time to listen to audio books, thus bringing even more content into your daily regimen. I’m a strong believer in the power of constant learning and growth which is why I’m very pleased to be introducing this new regular feature.

My goal is to provide honest, straightforward reviews of the books that are most relevant to entrepreneurs. I’ll help you decide in advance whether a book can add value to your life, or whether you should save your time and money for a more worthy candidate.

To keep this simple, each of my reviews will be punctuated with a rating based on a five-star system:

5 Stars – One of the finest books of all of time in its genre.
4 Stars – Amazing. Almost Perfect.
3 Stars – A worthy read, you won’t be disappointed.
2 Stars – Some worthwhile sections but doesn’t really deliver.
1 Star – Terrible. Uninformative and a chore to read.
0 Star – Reading this book may actually make you dumber.

Introductions and explanations aside, let’s get on with the first two reviews!


Secrets of the Millionaire Mind by T. Harv Eker

Published by HarperBusiness

The thesis of the book is straightforward and compelling: Wealthy people think differently from the poor and middle class; actions born from a rich mindset are the cause of great wealth.

One of the key components covered in this book is the concept of a “wealth blueprint”, or how an individual thinks and feels about money and wealth. According to Eker, it is an individual’s hardwired blueprint more than anything else that will determine his or her financial success or lack thereof. As a highly effective example, the reader is asked to consider the lottery winners from around the world who receive multi-million dollar jackpots but return to poverty and destitution within an average of two years! These people started out dirt poor, their thinking never changed even after winning millions of dollars, so they inevitably returned to the lifestyle for which they were programmed.

On the flip side, Donald Trump lost everything and, teetering on the edge of bankruptcy, built an even bigger empire within just a couple of years. Trump’s “wealth thermostat” is set to incredibly wealthy. This ensures that, no matter what mistakes he makes, he will always return to a state of immense prosperity. Eker even claims that, after only five minutes talking to an individual, he can predict that person’s wealth blueprint and financial future.

The good news is that anyone can deliberately change their blueprint. The bulk of the book covers how to do so by illustrating a series of “wealth files” (statements about the way rich people think in and about certain situations). This information challenges the reader to take an honest look at themselves on several occasions. A very clear and exciting picture emerges over the course of these chapters and I found it difficult, if not impossible, to refute what the author has to say about the power of thought patterns and mindset in deciding our financial reality.

Lest you think this entire book is about happy thoughts and using the “force”, Eker also discusses genuine, tangible strategies and action plans throughout. He provides great advice on money management and a basic outline of how to think like a strong investor.

On top of all this valuable information, I also enjoyed Eker’s brash but entertaining style. His candor and abrasiveness – rather than making me uncomfortable – allowed me to laugh at myself and see the world a bit more clearly.

I highly recommend this material to anyone who wants to be wealthy. Secrets of the Millionaire Mind should be required reading for all entrepreneurs, whether Internet marketers or traditional business owners.

Rating: 5 stars.


Lucrative List Building by Glen Hopkins

Published by HarperBusiness

As the name implies, this book is about opt-in list building and profitable email marketing. While there are hundreds of websites that claim to teach good list building practices, this is the only print book I am aware of that handles the topic in such a thorough, professional manner.

Glen Hopkins is well-known as a list building specialist, and the material he provides in Lucrative List Building does not disappoint. The book begins with the most basic concepts of what list building is and why a business should engage in this practice. Over the course of 19 chapters the reader learns critical operations from, how to collect email subscribers, to a number of ways for driving targeted traffic toward a capture mechanism. Hopkins continues with a number of rock-solid tips for converting new leads into paying customers and keeping a list engaged long-term using proven methodology. I believe this content should be treated as a self-contained textbook for effective list-building practices.

No stone is left unturned, making this an excellent resource for new Internet entrepreneurs and traditional businesses who want to launch a profitable web campaign. Even experienced Internet marketers will pick up a number of useful tips from this material. Furthermore, the book contains the links to a number of high quality free resources the reader may use in their own list-building engagements.

I’ll be candid here; many of the print books I’ve seen released by Internet marketing gurus have been little more than ghost-written fluff designed to make money, while delivering very little in the way of genuine value. Without a doubt Glen Hopkins and Lucrative List Building are the exception.

I recommend this book to anyone who wants to make money with his or her own list of opt-in subscribers. The insights and pointers within apply to any niche and market, and to any business model with a web presence.

Rating: 3.5 stars.

By Aaron Whiston
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Nov 11

MDC Monthly Preview – December 2011

By mikefilsaime | Uncategorized

What’s inside the December 2011 issue of MDC Monthly?

Web Design on a Budget

  • How to purchase a professional-looking website from just $25.
  • Where to get a unique, custom design from just $800.
  • 10 ways to make users hate your website.
  • Optimizing your website for mobile users.
  • Simple design techniques that will keep your visitors coming back for more.

“The Final Hurdle” with Anik Singal

  • The most important secret to becoming a Super Affiliate.
  • How to identify and jump your personal hurdles.

“The Good, The Bad, and The Ugly” with Robert Puddy

  • The truth about Traffic Exchange promotions.
  • How to identify the only promotions worthy of your attention.

“Upping the Ante” with Jennifer Syrkiewicz

  • Maintaining motivation and momentum through the long-term.
  • Why you should consider getting your own business mentor.

“Enhancing Your Offline Marketing Strategy” with Joel Williams

  • Discover the power of local networking.
  • Why a simple business card is the best offline tool.

“Social Media Branding” with Omar Martin

  • Why social media branding works.
  • Which social platform is the best for business growth?

Latest book reviews:

  • “The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business” by Timothy R. Pearson.
  • “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)” by Dave Kerpen.

Additional features:

  • Internet Marketing News
  • Reader Revolution
  • “Free Advice and Worth Every Penny” with Dafydd Manton

Don’t miss the December 2011 edition of MDC Monthly!
You can get a free trial copy shipped to your door by clicking here.

Nov 08

State-of-the-Article: Part Two Digging Deeper – From Research to Profit

By mikefilsaime | Uncategorized

If you read the first part of this article series, you already know the first part of my system for finding a ridiculously profitable niche to use in affiliate marketing. When you put all the pieces of this system together you’ll have the foundations of a rewarding online business. In the first report in this series, I showed you how to source niches by watching television – namely through news shows, talk shows, niche news programs and infomercials. Hopefully you’ve spent the last month gathering niche ideas that you can put to the test.

What’s Next?

In this edition, we’ll dive right into analyzing those niche ideas using a very specific system. What you now need to figure out is whether your niche ideas are going to be profitable and how soon they are going to show a return for your efforts. This process is so crucial, I would recommend reading this section several times and highlight it if necessary… it’s that important! Personally, researching is my favorite step because it’s at this point where you really find out how you can make quick money online.

My secret key to analyzing profitable niches is to use, the Web’s biggest and most popular article directory. With more than a million articles, it’s the most populated article directory online. It’s the perfect place to do research on how much article traffic a topic is getting. It’s absolutely essential that you follow this process step by step. It may seem pretty time consuming at first but once you do it a couple of times you’ll be able to race through it.

Take the first niche on your list and use the following steps:

Step #1 – Go to and search for articles on your niche topic.

The goal with this step is to determine into which category your niche topic will go. First, navigate to the EzineArticles home page (, locate the search box at the top (not in the search box in the left hand column – you won’t get the same results), and type in your first topic. The first topic on my sample list is “acne”. Type this into EzineArticles and you’ll get a list of articles.


As you can see in this screen shot, the first item on this list is a category and not an article title. Click on the first article title you see to dig further. Once you click on the title of the article, you’ll be able to see the category at the top of the page.


The subcategory is “Health and Fitness” and the subcategory underneath that is “Acne.” Since acne has its own subcategory, we know that it is a popular topic.

Step #2 – Click on your specific category or subcategory to view the most recent articles.

The goal with this step is to view a list of the most recent articles in your category or subcategory. By clicking on the category for the article, you’ll be able to see all the articles in under that particular category or subcategory. Here’s the page from the acne subcategory.


The heading for this page says “Top Authors in Health-and-Fitness:Acne” but what you’re really seeing is the most recent articles in this subcategory. At this point, you’re interested in seeing how many “views” the most recent articles are getting.

Step #3 – Click on the most recent article titles to see how many views each article received and evaluate the short term potential of the niche.

In this step, the goal is to do a quick evaluation of the potential of the niche based on the short term results. By starting with the most recent articles first, you’ll be able to see how articles in this niche do in the short term. In this example, “Choosing an Acne Skin Care System” is the most recent article. Don’t bother reading the article at this point. Just scroll down to the bottom of the page to see how many times this article has been viewed and when it was submitted.


You’re going to use this information to do an evaluation of the niche. You’ll need to look at several different articles to get a sense of how articles are performing. As you look at each one you’ll keep a running tally of the overall “score” for the niche that will allow you to evaluate the niche’s profitability.

Here’s the rating system that I use to evaluate the short term results of a niche. This may seem complicated at first but once you get the hang of using it, you’ll find that it’s an easy and effective way to figure out whether a niche is worth an article marketing campaign.


My evaluation system rates the niche on a scale of 1 to 10 based on both the number of views and the length of time the article has been live. In this case, the article was published the day before this report was written and only has 3 views. Based on the page views and publishing date of this article, this niche rates a “6” so far.

However, because acne has its own subcategory on EzineArticles we know that the niche has the potential of being much more profitable.

The rules for this step are:

  • keep checking results for at least 10 to 15 articles
  • look at the average rating instead of individual results
  • for getting some nice short term traffic, you’ll want to aim for niches that have a rating of 6 and above

Short cut tip: If you see a very short term (1 to 2 days) views with more than 100, you’ve probably found a good niche!

Let’s look at the next article in the “most recent” list.


This article has a low view amount as well, but at the time of this writing it had been posted on the site for under 48 hours. Don’t evaluate the niche based on one or two articles in the list. You need to look at the view totals for ten to fifteen different articles.

Going down the list, there are several articles on the first page of results that were posted within the last 48 hours and have less than 50 views. Number 16 on the list is the first to break that 50 view cap:


However, this result still doesn’t pull the niche out of the mental rating of 6 based on the scale. Let’s look at some results from articles that have been live for a week or more.




Considering these results and similar results found within the first few pages, this niche is solidly in the 4 to 6 range for short term profitability. What does this mean? It means that the niche is worth profiting from, but you may get better traffic from articles that have been on the site a bit.

So far, the acne niche has a solid rating of 5. This is a bit low for our purposes but let’s look at some other determining factors.

Another area you can check for short term traffic are the “Other Recent EzineArticles” that appear at the bottom of any individual article page.


Click on each one of these articles and check the recent page views. In this particular set of results, the views range from 14 within the last two days to 1400 within the last 10 days. By going through this list of recent results, we can further confirm our rating or adjust it based on the page views. In this case, the 1400 in 10 days result combined with several older articles that have over 1000 views will push the acne niche into the 6 to 7 range. This is a good range for short term traffic and it means that the acne niche is worth exploring.

Because this part of the research is so important, let’s review the process for evaluating a niche for short term results:

  • From the time you view the first article, have a rating in your head based on the chart.
  • If you see an article with 100 views within the first two days, you’ve hit on a hot niche.
  • With each new article you review, adjust your rating up or down.
  • Click on the category to see a list of the most recent articles and rate most of the articles on that list using the short term chart.
  • Click on the “Other Recent Articles” section and rate those articles using the short term chart.
  • Decide on the overall short term rating number for this niche.

Step #4 – Go to the “Most Viewed” section of EzineArticles and rate the older articles for a long term rating.

The best niches have both short term and long term profitability potential. In the last step, we evaluated acne for short term results. Now it’s time to look at the same niche for long term results.

Start out by going to an article page and scroll down the bottom. Look at the “Most Viewed EzineArticles” section.


Click on each article and scroll down to the bottom. Take a look at how many times the article has been viewed and concentrate only on the articles that are 30 days or older.

Here are some of the results from this section:





This type of traffic is really exciting. Let’s compare these results to the long term traffic chart.


These results pull the acne niche out of the 6 to 7 range and up to a level 8 or 9. Obviously, the long term potential for this niche is really great. At this point, it’s clear that acne should be at the top of our list to pursue.

But the evaluation doesn’t stop there. There is still another area of EzineArticles that we can use to make sure a niche will work.

Step #5 – Click on some recent article titles that are really interesting to you and see how many views they get.

You should choose titles that are similar to those that you would use for article marketing. Go back to the list of recent articles by clicking on the Acne category at the top, right above the article title. Once you get there, click on a title that catches your interest.

Look for titles that will give the reader a list. Titles like “3 Things You Should Know About Acne Cures” or “5 Ways to Eliminate Acne Scars” normally do well. Just as you did with the other steps, scroll down and see how often the article has been viewed.

Click on titles that appeal to you and take note of what seems to be working for the niche. For example, in some niches you’ll find that celebrity related titles work well. In others niches, pro and con articles get a lot of attention.

By looking at different types of titles and evaluating their performance, you can begin to learn more about the niche and adjust your mental rating.

That completes the process for evaluating a niche for profitability, but there is one more step to complete before you give yourself a green light to work on a niche.

Step #6 – Click on article titles that could be a review for an information product.

Information products exist for a wide variety of topics so no matter what niche you’re working in, you will probably see review articles in EzineArticles. Seek out these titles and see how many views they are getting based on the previous charts.

If reviews of Clickbank products get good traffic in your niche, you’re in luck – reviews usually get the best conversions (which means they make the most sales)! Look for review articles in your niche and adjust your mental rating of the niche.

However, having low views on review articles doesn’t mean that the niche isn’t worth pursuing. It just means that review articles aren’t your best bet. It’s true that they are the easiest type of article to make money from, but there are plenty of other articles you can choose from.

As you’re looking over review articles with high views, you’ll want to take note of the following things:

  • Which product reviews are getting the most views? You’ll want to promote these products.
  • Which titles work best for reviews?

By paying attention to which products and which titles are working best, you can mirror their success.

Let’s review the six step process for using EzineArticles to evaluate a niche:

  1. Find the category for your niche by searching for your niche term and viewing an individual article.
  2. Click on the category name to find the most recent articles in that category.
  3. Check the views on the recent articles to evaluate the short term rating for the niche. Also look at the “Other Recent Articles” results to see more short term results.
  4. Check the “Most Viewed” section to evaluate the long term rating for the niche. Adjust your mental score for the niche based on these results.
  5. Click on titles that are appealing to you to see which titles work best and what types of articles get the most views.
  6. Click on review style titles to see if review articles work for the niche and to get insight into which products are the most profitable.

These six steps are all it takes to figure out whether a niche will be profitable. Not only that, you will also gain insight into the right types of articles to use and when you can expect to see results from your article marketing efforts.

Go through your niche list and complete the research steps. In the next article we’re going to research the article writers themselves and I’ll show you what we can learn from their landing pages.

By Anik Singal
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

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Nov 04

It’s a Jing Thing

By mikefilsaime | Uncategorized

You might think that Jing – Techsmith’s free screen-recording software – is already generous with its features but there are some very cool hidden depths of which you may not be aware. Not only that, avid users are finding more and more ways to use Jing for purposes beyond its original remit.

MDC are huge fans and we’re proud to present our top ten advanced and alternative uses for Jing. To download your own free copy of Jing, visit

#10 The Copy Button

One of the first things that Jing users learn is how to quickly share screen pictures with others. Usually this involves starting Jing with a click or a hotkey, capturing an image, and then uploading it to your free Screencast account. Once the picture has uploaded, Jing puts a direct link to the image location onto your clipboard so you can paste it wherever you wish. Jing makes the process fast and dead easy to do. It’s especially useful for sharing images through Twitter or instant messaging.

But if you’re sharing an image with someone via email, there is an even faster way to do it.

Start up Jing and capture the image as usual.



Rather than clicking on the “Screencast” button, click on the “Copy” button instead.


Alt-Tab to the email that you’re writing, right-click the mouse cursor in the body of the email and select “Paste”.


If you’ve done this correctly, the image will be pasted directly into the email.


This saves the time it would have taken to upload the image to Screencast and it saves the recipient of the email the time needed to navigate to the Screencast location.

This method of using Jing to share messages via email is also useful if communicating with any kind of customer support where the staff may be reluctant to follow links with which they’re not familiar. With the image pasted directly into the email, it’s completely idiot-proof and paranoia-proof!

#9 Quick Collection

Another good use of the “Copy” button is for quickly collecting and compiling research data. For example, let’s say that you’re researching travel websites to find the best price on a vacation to Hawaii. A common practice is to highlight the portion of text on each website that shows the relevant prices, and then copy and paste this into a WORD document or a spreadsheet. Difficulties can arise when text on a web page is formatted awkwardly and the copy and paste results become confusing. Not only that, you also have to take the time to note which prices go with which website so you can locate them again easily.

Instead, use Jing to copy the portion of the screen that contains the relevant data and make sure you capture enough of the screen to also take in the web address. Because you’re taking a picture, rather than copying text, the format and coding of the website won’t affect Jing one bit. Copy and paste each image into your WORD document and move on to the next website. By the end of your research session, you’ll have a collection of screen-capture images that allow you to easily match websites with prices.

#8 “Snap To Region”

This is one of the more recent upgrades to the software and is designed to allow you to capture portions of the screen in a size suitable for video. This is ideal for anyone creating screen-capture videos that will later be uploaded to YouTube or a similar video-sharing website.

When selecting the area of the screen that you want to record, press the CTRL key and hold it down while you left-click and drag with the mouse. The region you select will automatically snap between various sizes, all at a perfect 4:3 ratio. Alternatively, hold down the SHIFT key and you can snap between different sizes at ratio of 16:9.

#7 Measuring Areas

When designing or editing a web page, sometimes you need to know the exact dimensions of a certain area so you know what size image can be fitted into place. It just so happens that when dragging the Jing window to choose the area of the screen you want to capture, the exact dimensions of your current selection are shown in the bottom right-hand corner.

One of Jing’s core strengths is the speed at which it can be activated, especially when using a hotkey. This makes Jing the perfect tool to highlight a portion of the screen and instantly discover the exact dimensions.



Sometimes you might want to share a picture but don’t want sensitive information on display. Frames, arrows or text boxes can all be used to cover private details.


#5 Transparency Effect

Adding chunky arrows to screen-capture images taken with Jing is easy and they look great. But what if an arrow you want to include is obscuring some important text?


Click on the colour tab and select “Custom”.


Adjust the “Opacity” slider. The further to the right you go, the more transparent the arrow will become. You don’t want the arrow to be completely invisible so aim for just over half-way.


Redraw the arrow and the text below will remain visible!


#4 Longer Twitter Tweets

When 140 characters just isn’t enough… cheat. Write your message in WordPad. Increase the size of the font to make the text big and chunky (CTRL and Mouse Wheel also works). Use Jing to take a screen-capture image of your message and upload it straight to Screencast. As soon as the link to your image is on your clipboard you can tweet it.

Now, anyone who sees your tweet can click on the Screencast link and see an image of your complete message. Job done!

#3 Quick Pics

When designing a web page, a template, a magazine layout, or anything along these lines, sometimes the only way to describe it to someone is to show them. You can use Jing to create a rough mock-up at lightning speed.

Open WordPad and maximise it to fill your screen. Use Jing to capture an image of the empty white space and you should now have a big blank canvas to work with. With some imaginative use of arrows, frames, and text, you can create a basic visual that can easily be shared via Screencast, or copy and pasted into an email or document.


#2 Save Your Receipts

After making an online purchase, the vendor usually shows you a receipt and promises to send you a copy by email. If you’re the cautious type you probably make a print of the screen, just to be on the safe side.

A far quicker option is to use Jing to take a screen-capture image and then click the “Save” button to store it safely on your hard drive. By default, Jing saves the image with the date and time as the file name. This makes it relatively easy to locate the image of the receipt should you need it in the future. Alternatively you can take an extra few seconds to give the file a more descriptive name before you save it.

#1 Multiple Save Buttons

The Jing buttons can be added, removed and customised from the “Preferences” menu but did you realise that you can create several versions of the same button?

Why, you may ask, would you want to do that? Because by slightly adjusting the settings for each duplicate button you can make short-cuts for your must frequent Jing actions.


The “Save” button is a prime example as one of the settings allows you to choose the precise Save location. Simply create several duplicate Save buttons, each saving to a different default folder and rename the button accordingly. For example, you could have one Save button that saves to a “Receipts” folder (see #2 above), a second Save button that saves to a “Cartoons” folder (for capturing your favourite comic strips), and a third Save button that asks you to choose a folder (that’s the “Always Prompt Me” option).


Now when you capture an image that you want to keep, you can instantly save it to the correct folder with just one click.


By David Congreave
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Nov 01

The PLR Saturation Scandal

By mikefilsaime | upsell

Buying digital products with Private Label Rights (PLR) is an affordable alternative to custom outsourcing. However one of the most common complaints from the inexperienced is that PLR is less effective because more than one buyer owns the rights to the same product. By definition this makes it non-exclusive which means more competitors in the same marketplace. Some marketers go so far as to scream that there is “market saturation” or “cannibalization” in the marketplace, and that PLR should be avoided.

The problem with these scandalous rumors is that it limits a marketer’s mindset and vision. Speaking from experience as a seller and investor in PLR products, I don’t see lack of exclusivity as a problem. There are opportunities everywhere and the market is much too abundant to be saturated. Many people, it seems, have been caught up with what I call:

F.E.A.R – False Evidence Appearing Real.

If you’re worried about over-saturation of PLR products, I’m going to explode this myth right now. Do you own a refrigerator? Sure you do. In fact do you know of anyone who DOESN’T own a refrigerator? Since every household already one, then why are manufacturers still selling refrigerators today? If the market is saturated shouldn’t they stop producing refrigerators and create something entirely different?

Get the point?

It’s unfortunate that a lot of new online marketers have a scarcity mindset and think that everyone else has beaten them to the door when it comes to making the big bucks. Then we have amateur marketers who are so financially desperate that they destroy the value of their PLR products by bundling them together and selling them for chump change . . . to other marketers. If you are doing this now, trust me, it will take forever to reach your first million dollars peddling PLR products for $2.99 each.

If you want to make money from PLR products and make the saturation “problem” irrelevant, I strongly suggest you do the following:

  1. While other marketers are bundling the PLR products to sell to other resellers or Internet Marketers, reposition your PLR products to be sold to end-users with “personal use” rights only. These consumers are buying to actually use the information rather than just resell it. Because the vast majority of people in the Internet Marketing niche only ever try to sell to each other for resale purposes, this leaves the demands and the market of end users widely unfulfilled!
  2. If you have a big stockpile of PLR content you can combine and merge a few different products into a few strong, main-stream products that can spearhead your product line. Because the appearance and construction of the package is unique, you can charge a medium to high ticket price without worrying that your competitor is selling the same product for a pittance.
  3. Change the format of the PLR product to something else with a higher perceived value such as audio or video. It isn’t necessary to make any significant changes to the specific wording as very few sellers will bother changing the product from its original format. You’ll have a new spin-off product that you can proudly call your own, and sell at any price you wish… you’ll no longer be at the mercy of your competitors!

Don’t listen to the small-minded scandalmongers. There are plenty of ways to make PLR products unique and reduce any lingering concerns about exclusivity. Don’t let this unfounded fear stop you from utilizing one of the most cost effective and powerful tools in the Internet Marketing space.

By Edmund Loh
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.