Monthly Archives: May 2011

May 31

Copywriting Success

By mikefilsaime | Uncategorized

There are many building blocks to creating great sales copy and they are built on your proposal, which is the foundation of the entire piece. Today I’m going to discuss bullets and testimonials.

Bullets
A bullet is one of a list of benefits highlighted by a heavy bold dot, hyphen, number, or check mark. You will always see bullets when you are looking at the best advertising. The greatest of copywriters have lists and lists of bullets. They are essentially your best benefits tied in with your best features. A bullet is a staple of advertising writing. Sometimes all it takes is one hot bullet to make a sale. With bullets, you want to:

  • Paint pleasing pictures in your prospects mind.
  • Bring your sales home.
  • Translate complex details into plain English (technical terms or jargon about your product).
  • Make your benefits come alive.
  • Give your prospect proof; he will use your proof as his proof to convince himself and others.
  • Join features and benefits together – take your top ten best.

When writing bullets, one of the strongest ways to attract interest is to make an umbrella statement like “How to slash $10,000 a year from your household expenses” and then follow the statement with bullet examples:

  • Make long distance calls for 3 cents per minute.
  • Save $40 weekly on your food bills.
  • And so on . . . .

Learning the secret skill of writing a great bullet gives you the ability to condense sale-closing elements in everything you write. They are like mini-pitches; keep them short and geared towards the benefits.

The Secret of Proof & Credibility – Testimonials!
It’s far different when a prospect hears someone else say how great your product is from hearing you say it. When you say something, it’s just empty bragging, and most prospects will doubt you. When someone else says the same thing, it’s credibility. There are good testimonials and bad. The good ones will spark energy and sales mojo into every pitch you create, the bad will actually create suspicion. When you get it right, your testimonials will startle, amaze, and persuade prospects. Testimonials are not just validation but also a part of your sales pitch. They are a crucial foundational backup. Testimonials are words of praise from satisfied customers. When inserted in a sales letter they will rationalize your prospects buying decision (remember last month’s issue- they buy emotionally and need to rationalize their emotional buying decision). Testimonials back up your claim and vouch for the benefits of your product or service.

Never, ever, ever, make up testimonials. It’s unethical and illegal. Also, make sure your testimonials don’t all have the same “voice” (style), otherwise it could sound like the same person just making up fake testimonials and you don’t want people to think that of you. So what do you do? You can ask for testimonials; call your satisfied customers and ask for them. Better yet, create a “customer feedback” questionnaire, and then give them a call and go over it. This way you get real honest reactions, rather than just asking for a nice testimonial. Video testimonials instantly kill any thoughts of “fake” testimonials, and they work great. The only thing with video is sometimes people don’t watch more than the first ten seconds, they hear what they want to hear and see it’s a real person and they move on into the sales copy, but I think video testimonials really give you credibility.

Quality Testimonials
You can’t have a general or non-specific testimonial like “Hey your product is great keep up the good work!” Even if it is a legitimate testimonial, it’s a bad one. Why is the product great? What did it do for you? You have to know what testimonials to include and which ones to leave out. This is what you want: “I love my new XYZ oven. It’s fast, efficient, and convenient. Last night I cooked juicy fillet mignon in just 5 minutes. Thanks XYZ!” Now that’s a testimonial you want to include.

You want to insert them in the right places throughout your copy. Usually you want to put testimonials in the later stages of your sales copy when you want to prove that your product has worked for others. But also, you should place them where specific objections are in your copy to support each of your sales points. For example; if you say your product is quick and easy – have a testimonial saying how quickly they doubled profits in one month with simple step-by-step tactics, etc.

A word of caution: try to have three or four testimonials for each benefit, not everyone makes a buying decision for the same reason! If you do this you’re bound to hit more of each prospects “hot buttons.”

4 Golden Rules of Testimonials

  1. Be as specific as possible. If the oven saved the customer 2.5 hours of cooking say so, don’t say around 3. Specificity sells in every aspect of copy.
  2. Stick with one benefit per testimonial. Copy is more powerful if you focus on one main benefit; too many benefits in a testimonial takes away from the impact and dilutes the potency of what you’re saying.
  3. Make sure the testimonial appears believable. Use full names and addresses and a picture if possible. Don’t re-write it in a formal manner; keep it in the same conversational tone that the customer used.
  4. Keep testimonial targeted to your audience. Don’t include anything that’s irrelevant.

Not only do you have to prove your claims, but you have to also prove that the persons associated with your product or service can really deliver. Instead of telling your prospects how wonderful your product is, show him the evidence – real words of praise from real life people. That’s the power of a testimonial. It’s a glowing review for your product or service from an unbiased source. An indisputable stamp of approval!

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By Rich Chille
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This article first appeared in the April 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 27

The Only 5 Ways To Increase Profits In Your Business

By mikefilsaime | Uncategorized

How You Might Be Leaving A Lot Of Money On The Table And You May Not Even Know It.

In this article series, I am going to cover the only 5 ways you can increase profits in your business.

Now you can argue that there are other ways, but I am sure if you come up with any ideas you will see they fall under these 5 sections.

  1. Activities That Increase Leads
  2. Increase Profit At Point Of Sale
  3. Increase Number Of Transactions At Point Of Sale
  4. Sell More Stuff To Your Past Customers
  5. Cut Costs And Expenses

Some people may put No. 2 and No. 3 in the same boat, but I think they are two separate places in your business that you need to focus on.

“Wow,” you may say, “Mike that seems pretty simple.” My answer to that is “Yes. It is simple.” Remember, making money in a business is complex, but it is not complicated. What I mean by that is there are a lot of moving parts, but that is no reason to complicate things. We simply need to break things down to the simplest raw elements and then go from there.

Really what we are talking about is Traffic, Conversion, and Gross Sales Vs. Net Cost sprinkled with some wash-rinse-repeat, which equals “NET PROFIT.”

So now what we want to do now is break down everything we can do in these categories. I will list a few for you, but what you really want to do is an exercise where you ask yourself what else can be plugged into each category. For example, in the “Cut Costs,” you can write things down like “Call my merchant account provider and negotiate a lower rate,” or “Call my bank as ask for ‘Free Checking’ since I am a valued customer to them.” Do you see my point? This is not hard at all and can be a lot of fun. As I said, I will lay out some important ones, but you should try to come up with as many as you can in all 5 sections.

The important thing I want to stress is that “good” marketers are “great” at 1 or 2 areas here. But “GREAT” marketers only have to be “GOOD” at ALL of these areas. If you want to be a great marketer, you need to have an understanding of each of these 5 categories and make sure you are effectively using them in your marketing. When you become great at all of these, you’ll stand alone at the top of your industry as the 800 pound gorilla.

Now, here is a caveat: I do NOT want you to think that you can implement everything here. You simply cannot. Even the best companies in the world are not hitting everything. That is why there is ALWAYS room to improve no matter what business you are in.

You need to focus on the “Low Hanging Fruit.” Let’s face it, it does not matter if you are a closet warrior or Google, you are only limited to the resources you have at any given time. You can always grow your business and take advantage of more resources. As Lexus says, “The Ultimate Pursuit Of Perfection.”

But for now, what do I mean by Low Hanging Fruit? Well, if you have a basket and you are all by yourself, does it make sense to climb a tree to get the small lemons at the top, which can take hours and hours, when you can fill your basket in 20 seconds with big, fat, ripe, juicy lemons that you can reach by just grabbing the low hanging lemons right in your reach?

You may say, “But Mike, isn’t the goal to get all the lemons?” To which I say this: NO!

The goal is to get the best and most lemons you can as quickly as possible with the current resources you have. Once you sell those lemons, reinvest some of your profits to maybe get some more tools and helpers and one day, not only will you get every lemon on the tree, but you will be working on every tree on the farm. Then next, you branch out to more farms and so on and so on . . . .

So when it comes to your business, you should not be focusing on advertising with small Pay-Per-Click search engines until you figure out Google AdWords. Once you do, then yes, move on to the next lowest hanging fruit that can fill your basket the fastest with your current resources.

Also, it is important to know that you need to focus on the “Low Hanging Fruit” that you can get based not only on your resources, but your abilities. Focus on your strengths and do not try to improve on your weaknesses. They are YOUR weaknesses; therefore you are better off bettering your strengths than trying improving your weaknesses. Accept that fact and you will do 10x better focusing on your strengths than any results you get wasting time improving weaknesses.

So today, let’s take a look at No. 1: Activities That Increase Leads

What this means is that you need to get more traffic, or as some people say, more “Eyeballs” to look at your offer. Right? It is only logical that if you are getting 1000 targeted visitors a day and you increase that to 1500 a day you will have more profits (I am not going to get into things like PODR’s (point of diminishing returns) in this article; really, in most cases with an online business, PODR’s do not apply).

Yes, while it is simple, many people never ask the right questions about how to make more money and profits. They may only focus on conversion or their back end or upsells. But the bottom line is, when you focus on getting more eyeballs, and you break down the most effective ways to do it, you can increase profits in ways you never imagined. So if we are to be hyper focused on this, we need to read further.

So how do you get more traffic? The best way to figure this out is to break it out into its major branches.

To get more traffic, there are only 4 places you can and should focus:

  • Buy Traffic
  • Borrow Traffic (Leverage: Duplication and Integration)
  • Create Traffic
  • Replication (Viral Marketing)

I want to also state that the first time I ever heard anyone say Buy, Borrow, Create, was John Reese in Traffic Secrets 1.0.
O.K., so now we need to think of all the ways to BUY TRAFFIC and identify the LHF (Low Hanging Fruit) based on our resources and strengths.

You can buy PayPerClick (and break that down), buy email solos, press releases, banner advertising, and of course there are the classics: Print, Radio, and TV advertising. You can use site-targeted advertising where you pay based on impression or click. Paying per impression is known as CPM (Cost Per Thousand). There are even sites that you can pay for upgraded memberships to get your ads shown, and of course you can buy advertising on high traffic sites like PayDotCom and ClickBank.

It is important, especially when starting out with limited funds, that you advertise first in the places that offer the highest ROI (Return on Investment). Later, when you have more funds, you can, and should, advertise in as many places as you can afford that offer any type of positive ROI. Of course, it goes without saying that fully testing and tracking your ads is crucial when doing this.

Next, we need to now think of all the ways to BORROW TRAFFIC and identify the LHF based on our resources and strengths.

Borrowing traffic is all about leverage. You leverage the traffic power of others. This is usually done best with an affiliate program. So while you’re thinking it would be great to have Oprah mention your website, you best get off that dream and set up an affiliate program. You also need to establish relationships with the people that can leverage the most.

If you have your back ends set up right, you can pay more on the frond end, like 75% or even 100% or more in commissions, which will make it impossible for your competitors to compete with you. When you get your affiliates to promote for you, this is how you can duplicate your efforts.

It is important to provide as many tools as you can to your affiliates to empower them. Make sure to read my Butterfly Marketing Manuscript (if you have it) for more info on this idea and its implementation.

You also want to LEVERAGE using Integration Marketing techniques. Mark Joyner has a free course on it at IntergrationMarketing.com – You can also see the videos I have on this subject at “TrafficFusion.com” at the bottom right of the screen. There is a link that says “Learning Videos” where you can get everything you need to know and much more than I can cover in a paragraph. Basically, it allows you to get prospects and customers from the marketing efforts of others by integrating in their marketing funnels.

Next we need to now think of all the ways to CREATE TRAFFIC and identify the LHF based on our resources and strengths. Some people refer to this as “BUM MARKETING.” It is based mostly on working at tasks that will bring you free traffic mostly through search engine pages. This goes beyond SEO (Search Engine Optimization) and now includes creating other forms of content to bring traffic to your main site; things like blogging, video marketing, article marketing, press releases, creating Squidoo lenses, creating unique content, and making review sites. These are all examples of activities that, while they do take some time, can produce some incredible profits over time.

I like to refer to this as planting seeds on the Internet. You do not see much while you do it, but the next thing you know you have a full lawn of lush green grass. You want to make sure you are engaging in some of these activities on a regular basis.

Finally, we need to now think of all the ways to REPLICATE TRAFFIC. This is known as Viral Marketing.

Viral Marketing allows you to get traffic from the current visitor that is at your site. When not used, the visitor leaves and the only way you get traffic is by the efforts of the other methods mentioned. However, if you use Viral Marketing, you can allow each visitor to replicate themselves with new prospects and that can create a marketing virus for you. As you see with sites like Facebook and Twitter, your visitors can invite hundreds of thousands of people for you and those visitors will do the same. It would be just crazy not to use this form of traffic in every aspect of your marketing. It is very powerful and does not cost anything in most cases.

Since Viral Marketing applies to “Direct Online Marketing,” I think the best example is yet again my Butterfly Marketing Manuscript.

This is one of the best ebooks (In my humble opinion) ever written for online marketers. I highly suggest you login to the member’s area at the7figuresecrets.com (or Get My Software Free) and get your free copy there and make sure to read it. It covers everything you need to know about Viral Marketing and how to use it to get massive traffic. Remember, it is how I built my business and it is still the main focus of my marketing.

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By Mike Filsaime
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This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 24

Internet Selling For Newbies – Part 1 of 3

By mikefilsaime | Uncategorized

The 4 Fundamentals & 8 Components

Some people sit around waiting for things to happen. Some people “Make Things Happen.” Others just wonder . . . “What the heck happened?”

I challenge you to ask yourself which of the three aforementioned categories you fall under. Be honest, I’m sure everyone wants to believe that they’re in the “Make It Happen” category, but are you really?

If you’re new to internet marketing and you’re on the subscriber lists of a few prevalent marketers, more than likely you have witnessed or perhaps even partaken in a big product launch. These launches happen all the time and they kind of creep up on you. Here’s how it happens, first you get a couple of teaser emails and maybe some cool videos to watch. Then they subtly announce the launch date of their “killer” product. When that date arrives, your inbox is literally flooded with emails from different marketers promoting the launch. After a few days, the launch is over and you’re reading all the blog posts and threads about how the launch made over $1,000,000 in sales or some other ridiculous amount like that. Now you’re wondering “What the heck just happened?”

Wouldn’t you like to be the creator of that “Million Dollar Product” or even just one of the affiliates that banked several thousand dollars by simply promoting the product? Well, in this three part series we’ll explore the facts about “Online Selling” and we’ll uncover the ideal methodology a newbie can implement to get started on the right path to “Making It Happen” online.

In these trying economic times, more and more people are turning to internet marketing each day as a means of supplementing their income. Home based businesses are becoming more and more commonplace across the world. Unfortunately, many of these entrepreneurs fail. Here’s why: in many respects, the very definition of “internet marketing” can preclude you from achieving success. You see, just marketing a product and raising awareness doesn’t make you money, SELLING that product over and over again does. The key here is to sell, and there are four fundamental skills needed. There are also 8 basic components that you’ll need to thoroughly understand. I’m about to explain the 4 critical fundamentals here and then over the course of this article series, I’ll teach you about the 8 components you’ll be using to master the fundamentals.

Fundamental #1 List Building

Everything, and I sincerely mean EVERYTHING you do online should be geared towards growing your subscriber list. Your members are the “lifeblood” of your internet business. Your subscribers and followers become your customers, but more importantly, they also become your biggest asset in the acquisition of more members. To build a list of members, you’ll need a squeeze page. This is basically a simple “mini website” specifically designed to capture the visitor’s name and email address by way of a web-form. A web-form is just a name & email field with a submit button that empowers you to store the visitor’s information in a database for future use. Once the details are in the database, you can bulk mail your subscribers to stay in touch with them. As your list grows, you can monetize it by emailing promotional offers for either your own products or affiliate products on which you’ll collect a commission if the subscriber makes a purchase. The easiest way to entice someone to subscribe to your list and enter their details into your web-form is by way of an “ethical bribe.” This means you give away something of value in exchange for the customers details, once they give you their name and email address you instantly give them access to their “Free Gift.”

Fundamental #2 Driving Traffic

Lets say you have a killer recipe for BBQ Sauce and you want to open your own BBQ restaurant but you’re on a limited budget. You know your restaurant’s success depends on foot traffic and visibility; after all you’ve heard it said many times before in retail . . . “Location, Location, Location.” So you are faced with a tough decision to make. “Do I pay top dollar for prime commercial real estate in a highly visible mall or do I save some money and put my restaurant in an obscure part of town with low rent?” Even though the initial investment is higher, the mall location will produce a profit while the obscure location won’t even cover the low rent.

In the obscure location, you would have to actually create the traffic by paying for advertising while the prime location will have inherent, or what we like to refer to as “organic” traffic. This is what driving web-traffic is all about; it makes absolutely no difference how good your product is if no one can find it on the internet. You have to look for existing flows of traffic online and place traffic signals there which direct the surfers back to your internet real estate, your squeeze page. This can be done in a multitude of ways, like banner exchanges, social networking, video sites, SEO, forums, safe-lists, ezines, PayPerClick and many more forms of advertising.

Fundamental #3 Increasing Conversions

Ok, so now you’ve gotten some customers to your BBQ restaurant where they can buy your delicious home cooked secret recipe Chicken & Ribs . . . but will they? Will they actually buy? How does your restaurant look? Is it clean and tidy? Do you have nice furniture and an attractive menu? Are you fairly priced? What kind of specials do you offer? Do you have a punch card that can earn me a free meal after a certain amount of purchases?

What are you actually doing to convert your visitor into a REPEAT buyer? That is called conversions. The way you structure your website from graphics and sales copy to offer and guarantee will all determine whether or not your visitor actually buys from you.

The key here is to monitor your site metrics, your impressions vs clicks, in comparison to sales. Acknowledge trends and then tweak the site components by “Split Testing” different site parameters. Split testing can be done with special software or it can be done manually by monitoring the site statistics daily and making subtle changes to see how they affect conversions. Perhaps your background color is too bright, or your headline font is too big. Maybe your guarantee is not in a prominent location on the page. Who knows what it could be! The key here is to test, test, and retest. Once you’ve arrived at a high converting formula, stick with it and repeat the process.

Fundamental #4 Duplication

This is probably the most important fundamental of the four . . . “Duplication.” If you want what one man has, do what that one man does. Contrary to what you may believe, one of the biggest reasons that Newbies fail online is not lack of direction. It’s actually “too much direction,” or should I say too many directions (plural).

The average newbie opportunity seeker subscribes to multiple marketer’s lists and begins acquiring every product that appears to promise instant riches. The problem is that different marketers have different marketing angles and strategies which pull the newbie into an exponential overstretched frenzy of information overload. This in turn causes multiple info products to accumulate on their hard drive until the tasks at hand become insurmountable and they just throw in the towel. The key to avoiding this is to go on a “Low Information Diet” by choosing a mentor that you like and relate to. Do some research and once you’ve decided on who you will follow, then duplicate their success step by step. Once you begin to see positive results, just duplicate YOURSELF to increase your results. This is a sure fire way to avoid the snags and pitfalls of newbie marketing.

So that’s all fine and dandy but “How Exactly Do I EXECUTE The Four Fundamentals, Omar?” Well, you’ll just have to check out my forthcoming article where I disclose the 8 components you’ll need to utilize effectively in order to maximize these fundamentals. Feel free to check out my blog for more tidbits and golden nuggets of Internet Selling wisdom: www.Omar-Martin.com

===========
By Omar Martin
===========
This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 24

Internet Selling For Newbies – Part 1 of 3

By mikefilsaime | Uncategorized

The 4 Fundamentals & 8 Components

Some people sit around waiting for things to happen. Some people “Make Things Happen.” Others just wonder . . . “What the heck happened?”

I challenge you to ask yourself which of the three aforementioned categories you fall under. Be honest, I’m sure everyone wants to believe that they’re in the “Make It Happen” category, but are you really?

If you’re new to internet marketing and you’re on the subscriber lists of a few prevalent marketers, more than likely you have witnessed or perhaps even partaken in a big product launch. These launches happen all the time and they kind of creep up on you. Here’s how it happens, first you get a couple of teaser emails and maybe some cool videos to watch. Then they subtly announce the launch date of their “killer” product. When that date arrives, your inbox is literally flooded with emails from different marketers promoting the launch. After a few days, the launch is over and you’re reading all the blog posts and threads about how the launch made over $1,000,000 in sales or some other ridiculous amount like that. Now you’re wondering “What the heck just happened?”

Wouldn’t you like to be the creator of that “Million Dollar Product” or even just one of the affiliates that banked several thousand dollars by simply promoting the product? Well, in this three part series we’ll explore the facts about “Online Selling” and we’ll uncover the ideal methodology a newbie can implement to get started on the right path to “Making It Happen” online.

In these trying economic times, more and more people are turning to internet marketing each day as a means of supplementing their income. Home based businesses are becoming more and more commonplace across the world. Unfortunately, many of these entrepreneurs fail. Here’s why: in many respects, the very definition of “internet marketing” can preclude you from achieving success. You see, just marketing a product and raising awareness doesn’t make you money, SELLING that product over and over again does. The key here is to sell, and there are four fundamental skills needed. There are also 8 basic components that you’ll need to thoroughly understand. I’m about to explain the 4 critical fundamentals here and then over the course of this article series, I’ll teach you about the 8 components you’ll be using to master the fundamentals.

Fundamental #1 List Building

Everything, and I sincerely mean EVERYTHING you do online should be geared towards growing your subscriber list. Your members are the “lifeblood” of your internet business. Your subscribers and followers become your customers, but more importantly, they also become your biggest asset in the acquisition of more members. To build a list of members, you’ll need a squeeze page. This is basically a simple “mini website” specifically designed to capture the visitor’s name and email address by way of a web-form. A web-form is just a name & email field with a submit button that empowers you to store the visitor’s information in a database for future use. Once the details are in the database, you can bulk mail your subscribers to stay in touch with them. As your list grows, you can monetize it by emailing promotional offers for either your own products or affiliate products on which you’ll collect a commission if the subscriber makes a purchase. The easiest way to entice someone to subscribe to your list and enter their details into your web-form is by way of an “ethical bribe.” This means you give away something of value in exchange for the customers details, once they give you their name and email address you instantly give them access to their “Free Gift.”

Fundamental #2 Driving Traffic

Lets say you have a killer recipe for BBQ Sauce and you want to open your own BBQ restaurant but you’re on a limited budget. You know your restaurant’s success depends on foot traffic and visibility; after all you’ve heard it said many times before in retail . . . “Location, Location, Location.” So you are faced with a tough decision to make. “Do I pay top dollar for prime commercial real estate in a highly visible mall or do I save some money and put my restaurant in an obscure part of town with low rent?” Even though the initial investment is higher, the mall location will produce a profit while the obscure location won’t even cover the low rent.

In the obscure location, you would have to actually create the traffic by paying for advertising while the prime location will have inherent, or what we like to refer to as “organic” traffic. This is what driving web-traffic is all about; it makes absolutely no difference how good your product is if no one can find it on the internet. You have to look for existing flows of traffic online and place traffic signals there which direct the surfers back to your internet real estate, your squeeze page. This can be done in a multitude of ways, like banner exchanges, social networking, video sites, SEO, forums, safe-lists, ezines, PayPerClick and many more forms of advertising.

Fundamental #3 Increasing Conversions

Ok, so now you’ve gotten some customers to your BBQ restaurant where they can buy your delicious home cooked secret recipe Chicken & Ribs . . . but will they? Will they actually buy? How does your restaurant look? Is it clean and tidy? Do you have nice furniture and an attractive menu? Are you fairly priced? What kind of specials do you offer? Do you have a punch card that can earn me a free meal after a certain amount of purchases?

What are you actually doing to convert your visitor into a REPEAT buyer? That is called conversions. The way you structure your website from graphics and sales copy to offer and guarantee will all determine whether or not your visitor actually buys from you.

The key here is to monitor your site metrics, your impressions vs clicks, in comparison to sales. Acknowledge trends and then tweak the site components by “Split Testing” different site parameters. Split testing can be done with special software or it can be done manually by monitoring the site statistics daily and making subtle changes to see how they affect conversions. Perhaps your background color is too bright, or your headline font is too big. Maybe your guarantee is not in a prominent location on the page. Who knows what it could be! The key here is to test, test, and retest. Once you’ve arrived at a high converting formula, stick with it and repeat the process.

Fundamental #4 Duplication

This is probably the most important fundamental of the four . . . “Duplication.” If you want what one man has, do what that one man does. Contrary to what you may believe, one of the biggest reasons that Newbies fail online is not lack of direction. It’s actually “too much direction,” or should I say too many directions (plural).

The average newbie opportunity seeker subscribes to multiple marketer’s lists and begins acquiring every product that appears to promise instant riches. The problem is that different marketers have different marketing angles and strategies which pull the newbie into an exponential overstretched frenzy of information overload. This in turn causes multiple info products to accumulate on their hard drive until the tasks at hand become insurmountable and they just throw in the towel. The key to avoiding this is to go on a “Low Information Diet” by choosing a mentor that you like and relate to. Do some research and once you’ve decided on who you will follow, then duplicate their success step by step. Once you begin to see positive results, just duplicate YOURSELF to increase your results. This is a sure fire way to avoid the snags and pitfalls of newbie marketing.

So that’s all fine and dandy but “How Exactly Do I EXECUTE The Four Fundamentals, Omar?” Well, you’ll just have to check out my forthcoming article where I disclose the 8 components you’ll need to utilize effectively in order to maximize these fundamentals. Feel free to check out my blog for more tidbits and golden nuggets of Internet Selling wisdom: www.Omar-Martin.com

===========
By Omar Martin
===========
This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 20

Where To Find Affiliates Within Your Niche

By mikefilsaime | Uncategorized

Okay, so you have this great idea for an ebook or product launch. You work on it for months, maybe even close to a year, spending many sleepless nights to put together the best product you’ve ever come up with. When you do sleep, you dream of the prospect list and money that it will bring in. Now you’re finally almost done with everything. The site is up, the sales page is written. The graphics are done. Maybe you have some videos. You’ve tested and tweaked everything to perfection. You’re ready to get it out to the world!

So, now that you have everything done, how do you get affiliates to help you promote this great product? You also are hoping to get some great testimonials for your hard work and to show the market that there is super value in your product. Of course you start to send some emails to some top marketers to get their attention. You wait by your computer and check your emails. No answers. Just one or two autoresponders saying they are busy and they will try to get to your email. What went wrong?

Let’s backtrack a bit. Now that you’ve spent all that time getting your product ready, you want to get it out to the market with a lot of buzz behind it. The question then becomes, how do you find some key players to promote your product? Here are some of the secrets that you just might not know about getting affiliates.

One of the great ways to pick up affiliates is to join as many launches as you can to see what others are doing, even if you don’t have a list for other marketers. Many launches come with top prizes for sales driven to their sites. Go to their JV Blog they have set up and watch the top marketers promoting the launches. They usually list who’s winning in the launch with the most sales. You usually can find 10 to 30 of the top marketers from that list.

If you don’t know who they are . . . Google them. Find their blogs, read their posts, comment on them, give them feedback, and get your name out there. Find out if they have a sign up page to be on their list. Maybe join Facebook or follow them on Twitter. Get to know them and try to get your name seen by them. Give them free content you think will help them if possible. Sometimes you can find a support desk email or a phone number. Call them or send an email to say hello and that you like what you have learned from their blog or videos. The more you prove your worth to them, the more likely they are to help you. Never just blast out an email for them to check out your product.

So now you want to get a few testimonials for your product as well. Visit other launches and see who they used for testimonials. Contact those affiliates and offer your product for free, just to get testimonials for your product. Always value their time by asking if it’s OK to set up a phone call, chat on Skype, or use other Instant Messenger programs.

These are just a few ways to get your name out in the public eye. Start today and start building up those marketing relationships.

===========
By Joe Jablonski
===========

This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 17

Features Vs Benefits

By mikefilsaime | Uncategorized

In this article, I am going to discuss Features and Benefits. Many product owners really have a difficult time with this step. They can come up with features but the benefits give them a hard time. Just like how you have to know the details of your product, you must know its features and benefits as well. This is what gets the psychological and emotional feelings and thoughts in motion and persuades your prospects to buy.

Think of the features and then the benefits that come with them. Features will appear to a prospect’s logic but benefits connect to their emotional desires. So, first sell with benefits and then rationalize the buying decision with features. When you are writing, you should always have a scrolling banner going through your mind . . . benefits not features . . . benefits not features . . . benefits not features.

Features are raw facts about your product – they do little to stimulate emotions. Benefits are specific advantages a product or service can offer a potential buyer. They show the buyer what’s in it for them. They keep the buyer moving through the copy and create a psychological link between his desires and your product.

So, let’s compare features and benefits and see how they are different. If you are selling a car, some features may be anti-lock brakes, dual airbags, or a powerful 350 horse power engine. Maybe it has heated seats and a moon roof. But how does this car benefit them. What turns them on emotionally about these features? Nothing!

The benefits are . . . the anti-lock brakes and dual airbags will keep your family a lot safer. The quick powerful engine will fulfill your desire to be powerful; you will start seeing yourself becoming stronger, vigorous, maybe even invincible. The car becomes a symbol of power in your mind. The heated seats will keep your buns nice and toasty when its 20 degrees outside. Another benefit could be the car ranks number one in safety in the crash tests. These benefits will move the buyer one step closer to the sale.

That’s how powerful benefits are.

The top benefits are the ones that are fast, easy, simple, and cheap. Customers love those words. Benefits will describe how the product will make the buyer’s life better. Features may get you, the seller, excited, but benefits get the buyers excited. So dig deep to find these benefits. A good sales letter will take any piece of information, no matter what it is, and find a way to get some kind of benefit attached to it. Remember, don’t ever lie about benefits or severely stretch the truth. You will get in more trouble than it’s worth. Just think about what the customer’s problems may be and figure out how your product solves them and makes their life better. Make the benefits come alive.

Here is another example of features vs. benefits with the product being an electric can opener:

Features:
magnetic lid holder
automatic operation
detachable cutting lever
white exterior
cord storage
stainless steel blade
left and right hand operation
safety blade cover
built-in sharpener

Benefits:
Keeps the can in place and prevents splattering on your kitchen counter
Lets you move freely around the kitchen while your can is being opened for you
Can be removed for easy cleaning and or to position a larger size can
Coordinates with any color kitchen
Ensures you will never lose or misplace your electrical cord
Can be safely cleaned in your dishwasher, plus you will be happy to know it will never rust
Can opener can be used easily with either hand
Ensures you will never cut yourself
Lets you sharpen scissors or knives without having to buy a separate appliance.

Positioning Against The Competition
You are going to be up against others selling similar, if not the same product or service as you. When it comes to features and mainly benefits, you have to really come up with as many as possible and outdo your competition and overwhelm your prospect.

Research and then re-research your product to squeeze out every possible benefit. “Everyone else says this and that to make a sale, but this is what I got for you.” Then explain to the prospect how your product is different and how it benefits them even further than the rest.

You cannot sell with negative statements so please be careful. You can’t say, “Buy my product because the company XYZ sucks.” These negative statements make you look suspect. You don’t need to trash the competition, you can differentiate from them without trashing them. Sometimes it’s even better to direct your prospect to the competition. Say “I think you will benefit more by going to so–and-so; it would be a better fit for your situation.” Statements like this add instant credibility!

People think that they’re going to sell whatever they have by delivering this huge list of features and reasons why prospects should buy it. But the truth is, it’s a much deeper emotional and psychological process that goes on. After people are sold emotionally, they need to rationalize their emotional buying decision and features provide a nice comfortable way to do just that.

Know How The Game Works – And Play It Better!

===========
By Rich Chille
===========
This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 17

Features Vs Benefits

By mikefilsaime | Uncategorized

In this article, I am going to discuss Features and Benefits. Many product owners really have a difficult time with this step. They can come up with features but the benefits give them a hard time. Just like how you have to know the details of your product, you must know its features and benefits as well. This is what gets the psychological and emotional feelings and thoughts in motion and persuades your prospects to buy.

Think of the features and then the benefits that come with them. Features will appear to a prospect’s logic but benefits connect to their emotional desires. So, first sell with benefits and then rationalize the buying decision with features. When you are writing, you should always have a scrolling banner going through your mind . . . benefits not features . . . benefits not features . . . benefits not features.

Features are raw facts about your product – they do little to stimulate emotions. Benefits are specific advantages a product or service can offer a potential buyer. They show the buyer what’s in it for them. They keep the buyer moving through the copy and create a psychological link between his desires and your product.

So, let’s compare features and benefits and see how they are different. If you are selling a car, some features may be anti-lock brakes, dual airbags, or a powerful 350 horse power engine. Maybe it has heated seats and a moon roof. But how does this car benefit them. What turns them on emotionally about these features? Nothing!

The benefits are . . . the anti-lock brakes and dual airbags will keep your family a lot safer. The quick powerful engine will fulfill your desire to be powerful; you will start seeing yourself becoming stronger, vigorous, maybe even invincible. The car becomes a symbol of power in your mind. The heated seats will keep your buns nice and toasty when its 20 degrees outside. Another benefit could be the car ranks number one in safety in the crash tests. These benefits will move the buyer one step closer to the sale.

That’s how powerful benefits are.

The top benefits are the ones that are fast, easy, simple, and cheap. Customers love those words. Benefits will describe how the product will make the buyer’s life better. Features may get you, the seller, excited, but benefits get the buyers excited. So dig deep to find these benefits. A good sales letter will take any piece of information, no matter what it is, and find a way to get some kind of benefit attached to it. Remember, don’t ever lie about benefits or severely stretch the truth. You will get in more trouble than it’s worth. Just think about what the customer’s problems may be and figure out how your product solves them and makes their life better. Make the benefits come alive.

Here is another example of features vs. benefits with the product being an electric can opener:

Features:
magnetic lid holder
automatic operation
detachable cutting lever
white exterior
cord storage
stainless steel blade
left and right hand operation
safety blade cover
built-in sharpener

Benefits:
Keeps the can in place and prevents splattering on your kitchen counter
Lets you move freely around the kitchen while your can is being opened for you
Can be removed for easy cleaning and or to position a larger size can
Coordinates with any color kitchen
Ensures you will never lose or misplace your electrical cord
Can be safely cleaned in your dishwasher, plus you will be happy to know it will never rust
Can opener can be used easily with either hand
Ensures you will never cut yourself
Lets you sharpen scissors or knives without having to buy a separate appliance.

Positioning Against The Competition
You are going to be up against others selling similar, if not the same product or service as you. When it comes to features and mainly benefits, you have to really come up with as many as possible and outdo your competition and overwhelm your prospect.

Research and then re-research your product to squeeze out every possible benefit. “Everyone else says this and that to make a sale, but this is what I got for you.” Then explain to the prospect how your product is different and how it benefits them even further than the rest.

You cannot sell with negative statements so please be careful. You can’t say, “Buy my product because the company XYZ sucks.” These negative statements make you look suspect. You don’t need to trash the competition, you can differentiate from them without trashing them. Sometimes it’s even better to direct your prospect to the competition. Say “I think you will benefit more by going to so–and-so; it would be a better fit for your situation.” Statements like this add instant credibility!

People think that they’re going to sell whatever they have by delivering this huge list of features and reasons why prospects should buy it. But the truth is, it’s a much deeper emotional and psychological process that goes on. After people are sold emotionally, they need to rationalize their emotional buying decision and features provide a nice comfortable way to do just that.

Know How The Game Works – And Play It Better!

===========
By Rich Chille
===========
This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 13

Memorable Marketing – Part 1 of 3

By mikefilsaime | Uncategorized

Notable Networking

In this article series, you are going to learn how to make your marketing memorable and in turn more profitable. You will learn how to make yourself memorable at face-to-face events, how to make your site memorable to your visitors, and how to make your customer experience memorable for all of your opt-ins and paid customers.

Before I get into some real life examples of memorable marketing and notable networking let me first ask a simple question:

Have you ever been to a live networking event and been annoyed by the person who just wouldn’t stop talking about themselves or their company?

I mean you just couldn’t wait to come up with an excuse to get away from that person, right?

That’s NOT how to make yourself memorable at a live event. You don’t want to be remembered as the annoying dude or gal who wouldn’t shut the heck up.

Remember that your first impression is usually what will stick with this new contact, and you want to make it as positive and memorable as possible.

What you do want is for people to be intrigued by you and begin asking you more questions about yourself and your products or services. This is accomplished when you are able to deliver a powerful message of who you are and what you do that is delivered effectively. Oh, and the secret sauce is when you in return provide extreme value to the people you meet by intently listening to who they are, what they do, and what type of referral you can give to them. That referral could be a person who could add value, a potential customer for them, or a product or service that could provide them some value in growing their business.

=> Notable Networking Story #1

Prior to going on the 2009 Marketers Cruise, Jeff Dedrick and I had a phone conversation discussing how we can make ourselves stand out a bit on the cruise and in turn be memorable, notable, and remarkable.

After throwing around a couple of ideas, I threw out the idea of how funny it would be if he and I showed up in the Orange and Light Blue tuxedo’s that were worn in the movie Dumb & Dumber.

That would definitely be fun for us and make us stand out from everyone else, which would make it easier to be remembered afterward, and more importantly have people come to us wanting to learn more about who we are and what we do. After some quick online research Jeff sent me an email with a URL that sold those wild Tuxedo’s. He purchased the Light Blue one and I purchased the Orange one and we didn’t tell anyone about our plan as we wanted it to be a surprise.

Fast forward to the 2nd evening on the cruise which was the 1st Elegant Dinner, where many people came in Tuxedos and gowns, and here were Jeff and I in our outrageous tuxedo’s standing at the bar outside of the dining hall.

Not only were people in our group from MarketersCruise.com laughing hysterically and snapping photos with us as if we were real movie stars, but people on the ship who weren’t with us were coming up to me asking who I was and what I do.

When I shared that I am someone who assists business owners in dramatically increasing profits through specific and proven online marketing strategies, many people gave me their business card and asked me to follow up with them on how they could learn more.

HINT: Even if you currently don’t have your own products or services available, you could have done the same thing and sent them an article on “How to Dramatically Increase Your Online Profits in 5 Simple Steps” (or something of that effect) and given them steps to do so through affiliate products you recommend and earn affiliate commissions.

The most important part of this plan came the remaining days of the cruise when fellow marketers came up to Jeff and I wanting to know more about who we are and what we do, all related to our memorable stunt.

Keep in mind you do not have to pull an orange tuxedo stunt to become memorable at an event. There are more subtle techniques and strategies that can be done which will allow you to stand out from the crowd and remain memorable.

For instance…

=> Notable Networking Story #2

In September of 2005, Mike Filsaime hosted The Internet Marketing Main Event in Phoenix, AZ. In preparation for attending this event, I searched online for a company that prints Million Dollar Bills (www.millionbill.com) and had some printed up with my contact information on them and used my tag line of: Tom Beal “The Million Dollar Beal” and I also had a card which had me as The Sales Champion in a Super Hero type setting (www.superherocards.com).

Just a few months ago, one of my friends, Anik Singal, brought to my attention that because of that little trick, I was the only attendee that he remembered from that event for two reasons: 1) My short, concise and memorable description of who I was and what I did at the time, and 2) The Million Dollar Beal that I gave him, which he did not throw away and has kept it for years.

What are you doing to make yourself memorable at live events? What can you do that you feel would improve your chances of making an impact upon the people you meet?

Do you have a short, compelling, memorable and intriguing elevator speech (60-second infomercial)? Have you practiced it, fine tuned it, and tweaked it prior to the event to ensure it is effective as it can be?

Are your business cards boring and lost in a stack or truly memorable?

Do you listen intently, thinking of ways to add value to the people you are meeting and speaking with? Do you take notes from conversations and follow up with them afterwards (if a follow through was promised and/or you can contribute more value)?
Can you clearly and concisely identify who your ideal client is to people who may ask you that?

The questions above are meant to stimulate your mind to proactively handle them prior to attending your next live event so you can walk away with the most value possible and hopefully contribute as much value to the people you meet.

In next month’s article, we will discuss how to make your website more memorable for your visitors and in turn more profitable for you.
Until Next Time, Follow Me on Twitter at: www.TwitterTom.com

===========
By Tom Beal
===========
This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 13

Memorable Marketing – Part 1 of 3

By mikefilsaime | Uncategorized

Notable Networking

In this article series, you are going to learn how to make your marketing memorable and in turn more profitable. You will learn how to make yourself memorable at face-to-face events, how to make your site memorable to your visitors, and how to make your customer experience memorable for all of your opt-ins and paid customers.

Before I get into some real life examples of memorable marketing and notable networking let me first ask a simple question:

Have you ever been to a live networking event and been annoyed by the person who just wouldn’t stop talking about themselves or their company?

I mean you just couldn’t wait to come up with an excuse to get away from that person, right?

That’s NOT how to make yourself memorable at a live event. You don’t want to be remembered as the annoying dude or gal who wouldn’t shut the heck up.

Remember that your first impression is usually what will stick with this new contact, and you want to make it as positive and memorable as possible.

What you do want is for people to be intrigued by you and begin asking you more questions about yourself and your products or services. This is accomplished when you are able to deliver a powerful message of who you are and what you do that is delivered effectively. Oh, and the secret sauce is when you in return provide extreme value to the people you meet by intently listening to who they are, what they do, and what type of referral you can give to them. That referral could be a person who could add value, a potential customer for them, or a product or service that could provide them some value in growing their business.

=> Notable Networking Story #1

Prior to going on the 2009 Marketers Cruise, Jeff Dedrick and I had a phone conversation discussing how we can make ourselves stand out a bit on the cruise and in turn be memorable, notable, and remarkable.

After throwing around a couple of ideas, I threw out the idea of how funny it would be if he and I showed up in the Orange and Light Blue tuxedo’s that were worn in the movie Dumb & Dumber.

That would definitely be fun for us and make us stand out from everyone else, which would make it easier to be remembered afterward, and more importantly have people come to us wanting to learn more about who we are and what we do. After some quick online research Jeff sent me an email with a URL that sold those wild Tuxedo’s. He purchased the Light Blue one and I purchased the Orange one and we didn’t tell anyone about our plan as we wanted it to be a surprise.

Fast forward to the 2nd evening on the cruise which was the 1st Elegant Dinner, where many people came in Tuxedos and gowns, and here were Jeff and I in our outrageous tuxedo’s standing at the bar outside of the dining hall.

Not only were people in our group from MarketersCruise.com laughing hysterically and snapping photos with us as if we were real movie stars, but people on the ship who weren’t with us were coming up to me asking who I was and what I do.

When I shared that I am someone who assists business owners in dramatically increasing profits through specific and proven online marketing strategies, many people gave me their business card and asked me to follow up with them on how they could learn more.

HINT: Even if you currently don’t have your own products or services available, you could have done the same thing and sent them an article on “How to Dramatically Increase Your Online Profits in 5 Simple Steps” (or something of that effect) and given them steps to do so through affiliate products you recommend and earn affiliate commissions.

The most important part of this plan came the remaining days of the cruise when fellow marketers came up to Jeff and I wanting to know more about who we are and what we do, all related to our memorable stunt.

Keep in mind you do not have to pull an orange tuxedo stunt to become memorable at an event. There are more subtle techniques and strategies that can be done which will allow you to stand out from the crowd and remain memorable.

For instance…

=> Notable Networking Story #2

In September of 2005, Mike Filsaime hosted The Internet Marketing Main Event in Phoenix, AZ. In preparation for attending this event, I searched online for a company that prints Million Dollar Bills (www.millionbill.com) and had some printed up with my contact information on them and used my tag line of: Tom Beal “The Million Dollar Beal” and I also had a card which had me as The Sales Champion in a Super Hero type setting (www.superherocards.com).

Just a few months ago, one of my friends, Anik Singal, brought to my attention that because of that little trick, I was the only attendee that he remembered from that event for two reasons: 1) My short, concise and memorable description of who I was and what I did at the time, and 2) The Million Dollar Beal that I gave him, which he did not throw away and has kept it for years.

What are you doing to make yourself memorable at live events? What can you do that you feel would improve your chances of making an impact upon the people you meet?

Do you have a short, compelling, memorable and intriguing elevator speech (60-second infomercial)? Have you practiced it, fine tuned it, and tweaked it prior to the event to ensure it is effective as it can be?

Are your business cards boring and lost in a stack or truly memorable?

Do you listen intently, thinking of ways to add value to the people you are meeting and speaking with? Do you take notes from conversations and follow up with them afterwards (if a follow through was promised and/or you can contribute more value)?
Can you clearly and concisely identify who your ideal client is to people who may ask you that?

The questions above are meant to stimulate your mind to proactively handle them prior to attending your next live event so you can walk away with the most value possible and hopefully contribute as much value to the people you meet.

In next month’s article, we will discuss how to make your website more memorable for your visitors and in turn more profitable for you.
Until Next Time, Follow Me on Twitter at: www.TwitterTom.com

===========
By Tom Beal
===========
This article first appeared in the March 2009 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

May 11

MDC Monthly Preview – June 2011

By mikefilsaime | Uncategorized

What’s inside the June 2011 issue of MDC Monthly?

The Art of The Entrepreneur

  • Exclusive articles from renowned entrepreneurs Michael Cheney, Alex Jeffreys, and John Cornetta.
  • The #1 way to accelerate your learning.
  • A proven business model that continues to flourish.
  • How to be your own boss and maintain your motivation and determination.

“Who’s Reading Your Emails” with Michael Young, Esquire

  • Gray areas in privacy law that could affect your email privacy.
  • The information that you should NEVER share via email.
  • Sample email wording you can attach to your emails to help protect your business.

“How to Generate More Traffic” with Joel Williams

  • Add a “smart” RSS feed to your blog that tracks your reader activity.
  • How to make your blog mobile-friendly and social media-friendly.
  • A simple way to keep new visitors engaged.

“SEO TLC with CSS – Part One” with David Congreave

  • How to locate the hidden Web file that powers the best SEO-optimized websites.
  • Why CSS is a crucial part of SEO best practice.
  • How to create JavaScript style effects without bloating your code.

Additional articles in the June 2011 issue:

  • “Navigating the Lost World of the Traffic Exchange: On The Right Path” with Robert Puddy.
  • “Creating Mouseover Buttons” with Omar Martin.
  • “The Rise and Rise of the Mommy Blogger” with Jennifer Syrkiewicz.
  • “Keeping it Afloat with the Canoe and the Rudder” with Heather Vale Goss.
  • “The Super Affiliate: Finding Your Business Model” with Anik Singal.

Latest book reviews:

  • “Measure What Matters” by Katie Delahaye Paine.
  • “Social Marketing to the Business Customer” by Paul Gillin and Eric Schwartzman.

Additional regular features:

  • Internet Marketing News
  • “Free Advice and Worth Every Penny” with Dafydd Manton

Don’t miss the June 2011 edition of MDC Monthly!
You can get a free trial copy shipped to your door by clicking here.