Monthly Archives: February 2011

Feb 18

Setting & Reaching Your Goals – Part 2

By mikefilsaime | Uncategorized

In this article, you are going to learn various tools and systems that you can choose from to create your own system of time, task, and life management that will allow you to get from where you are to where you want to be.

In case you missed the first article on Setting and Reaching your goals, it can be found here.

Time is constant. There are only 24 hours per day for you, Mike Filsaime, Tony Robbins, Bill Gates, or me. It is what you choose to do during your 24-hour day that determines the results you will actually attain in that day, week, or year.

Albert Einstein was quoted as saying, “The definition of insanity is doing the same thing over and over again and expecting different results.”

Ask yourself if the system you are currently using to manage your tasks, projects, and life in general is getting you the results you are seeking to attain. If not, it is up to you to begin testing and measuring different options that can assist you in becoming more productive and results oriented.

There are many books, training courses, seminars, and systems in the marketplace surrounding this topic and, from my experience, some of them work great for some people and suck for others. It depends on you to find the one that works for you and your life.
Some people need written daily to-do lists and calendars, some need only their PDA or iPhone, and yet others use a combination of the two or stick religiously to systems like FranklinCovey.

Here are a couple books and resources that have been very helpful to me and could be key to assisting you in setting and reaching your goals:

“Getting Things Done: The Art of Stress-Free Productivity” by David Allen

VitaList.com – Easily organize your actions and your projects online and/or via your iPhone

“The Power of Focus: What the Worlds Greatest Achievers Know about The Secret of Financial Freedom and Success” by Jack Canfield, Mark Victor Hansen, and Les Hewitt

FranklinCovey.com – has some online exercises, live training courses, and various resources that are very helpful

“Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” by Brian Tracy

EverNote.com – Cool new high tech way to be your “external brain” as they say. No joke, go check out the video tour at their site.

ProjectPath.com – What we use at MikeFilsaime.com to keep our projects moving forward. Each of our team members are given tasks and update the status so we all know status of tasks and projects.

One of the main keys I have learned that I would like to pass along to you is this one simple fact: DO NOT rely on your memory. Write everything down in a manner that fits into the system you have chosen.

For some people, that means on a piece of paper that’s folded up and put in their back pocket, to some it means tapping it into a task application on their iPhone, for others it’s into a journal that never leaves their side, and yet others have a simple to-do list they print out each evening and write in what they desire to accomplish in the next day.

One secret tool I have recently been using to reach a higher level of personal productivity is “The Performance Planner: A Personal Management & Goals-Achievement System” from Zig Ziglar and can be found at: http://ziglar.com (Personal Development => Online Store => Books).

As mentioned earlier in this article, it is up to you to find the system that works for you at this time, and to be willing to test out new ways of constantly improving. You will find that what works for you now will most likely be updated throughout the year as you experiment with different systems and tools.

Here is what I am using now:

Along with my Personal Planner from Zig, I use the iPhone applications of EverNote & VitaList, plus sticky notes and a daily to-do list that goes in my back pocket and has my high priority tasks and projects on it in case I don’t have my planner with me.

I also set alarms and use the calendar on my iPhone to warn me of upcoming deadlines, meetings, phone calls, seminars, trips, birthdays, and important dates.

Remember, when you set appointments in the iPhone calendar (and most PDA’s) it allows you to have two alarms. Use one to set the actual date and time of that event or meeting and use the second alert to give you enough of a heads up to prepare for that meeting or event.

I’m a visual person, so I also use the written calendar in my Personal Planner, plus a large desk calendar so I can see a month at a glance, with trips, events, launches, and major events on there so I can make quick glance adjustments without scrolling through my iPhone month by month.

Your homework this month is to review the resources, books, and tools listed in this article to see which options best suit you and begin implementing those that fit you immediately.

===========
This article is one of the “Featured Articles” in our Print Newsletter, “MDC Monthly.” This article was written by Tom Beal, one of the many expert marketers (like Stephen Pierce, Anik Singal, George Brown, and Omar Martin) that write for our newsletter along with Mike Filsaime. You can get a free trial copy shipped to your door by clicking here.

Feb 18

Setting & Reaching Your Goals – Part 2

By mikefilsaime | Uncategorized

In this article, you are going to learn various tools and systems that you can choose from to create your own system of time, task, and life management that will allow you to get from where you are to where you want to be.

In case you missed the first article on Setting and Reaching your goals, it can be found here.

Time is constant. There are only 24 hours per day for you, Mike Filsaime, Tony Robbins, Bill Gates, or me. It is what you choose to do during your 24-hour day that determines the results you will actually attain in that day, week, or year.

Albert Einstein was quoted as saying, “The definition of insanity is doing the same thing over and over again and expecting different results.”

Ask yourself if the system you are currently using to manage your tasks, projects, and life in general is getting you the results you are seeking to attain. If not, it is up to you to begin testing and measuring different options that can assist you in becoming more productive and results oriented.

There are many books, training courses, seminars, and systems in the marketplace surrounding this topic and, from my experience, some of them work great for some people and suck for others. It depends on you to find the one that works for you and your life.
Some people need written daily to-do lists and calendars, some need only their PDA or iPhone, and yet others use a combination of the two or stick religiously to systems like FranklinCovey.

Here are a couple books and resources that have been very helpful to me and could be key to assisting you in setting and reaching your goals:

“Getting Things Done: The Art of Stress-Free Productivity” by David Allen

VitaList.com – Easily organize your actions and your projects online and/or via your iPhone

“The Power of Focus: What the Worlds Greatest Achievers Know about The Secret of Financial Freedom and Success” by Jack Canfield, Mark Victor Hansen, and Les Hewitt

FranklinCovey.com – has some online exercises, live training courses, and various resources that are very helpful

“Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” by Brian Tracy

EverNote.com – Cool new high tech way to be your “external brain” as they say. No joke, go check out the video tour at their site.

ProjectPath.com – What we use at MikeFilsaime.com to keep our projects moving forward. Each of our team members are given tasks and update the status so we all know status of tasks and projects.

One of the main keys I have learned that I would like to pass along to you is this one simple fact: DO NOT rely on your memory. Write everything down in a manner that fits into the system you have chosen.

For some people, that means on a piece of paper that’s folded up and put in their back pocket, to some it means tapping it into a task application on their iPhone, for others it’s into a journal that never leaves their side, and yet others have a simple to-do list they print out each evening and write in what they desire to accomplish in the next day.

One secret tool I have recently been using to reach a higher level of personal productivity is “The Performance Planner: A Personal Management & Goals-Achievement System” from Zig Ziglar and can be found at: http://ziglar.com (Personal Development => Online Store => Books).

As mentioned earlier in this article, it is up to you to find the system that works for you at this time, and to be willing to test out new ways of constantly improving. You will find that what works for you now will most likely be updated throughout the year as you experiment with different systems and tools.

Here is what I am using now:

Along with my Personal Planner from Zig, I use the iPhone applications of EverNote & VitaList, plus sticky notes and a daily to-do list that goes in my back pocket and has my high priority tasks and projects on it in case I don’t have my planner with me.

I also set alarms and use the calendar on my iPhone to warn me of upcoming deadlines, meetings, phone calls, seminars, trips, birthdays, and important dates.

Remember, when you set appointments in the iPhone calendar (and most PDA’s) it allows you to have two alarms. Use one to set the actual date and time of that event or meeting and use the second alert to give you enough of a heads up to prepare for that meeting or event.

I’m a visual person, so I also use the written calendar in my Personal Planner, plus a large desk calendar so I can see a month at a glance, with trips, events, launches, and major events on there so I can make quick glance adjustments without scrolling through my iPhone month by month.

Your homework this month is to review the resources, books, and tools listed in this article to see which options best suit you and begin implementing those that fit you immediately.

===========
This article is one of the “Featured Articles” in our Print Newsletter, “MDC Monthly.” This article was written by Tom Beal, one of the many expert marketers (like Stephen Pierce, Anik Singal, George Brown, and Omar Martin) that write for our newsletter along with Mike Filsaime. You can get a free trial copy shipped to your door by clicking here.

Feb 17

Twitter | Two Overlooked Twitter Strategies

By mikefilsaime | Uncategorized

Social Media in general, and Twitter Marketing, specifically, has been often highlighted as a way of getting traffic to your website.  But like any marketing, unless it is seen by others, there is no point.  If you’ve been studying Twitter marketing you’ve probably realized how critical it can be to have followers on your Twitter account.   In social media marketing, your results will be exponentially better as more and more people see your efforts.

Strategy #1– Effective Use of Your Profile

To gain more followers on Twitter, it is important to remember to create a profile that contains very useful information about your business. Since Twitter’s main theme is brevity, space is very brief for your Twitter profile and leaves little room to describe your business in detail.  Your profile should be memorable, and encourage newcomers to follow you.  An ideal profile should describe 1)what your business does for followers, 2)keywords, and 3) a personal detail that humanizes you.

For example: A great profile statement for MarketingDotCom might be

MarketingDotCom.com provides the latest information about what’s working now in online marketing.  MDC staff is committed to being informative, amusing, and spoiling the office cats KittyDotCom and Bloggy.

See how engaging that can be? Not only does the reader know we provide marketing information, but they know we’re cat lovers as well.

Strategy #2–Twitter Lists

Twitter lists are an underused secret weapon in social media marketing.  Twitter lists can also be used to demonstrate leadership in your area of expertise and provide something of value to your followers. Twitter lists can grab the interest of people you most want to meet, help you make a great first impression and can help you with marketing segmentation.  They also provide you the ability to organize and sort your twitter followers into different groups based on those interests.  There are many reasons for creating lists, but here are a handful of ways that you could use the Twitter Lists feature.

–to segment your customers and prospects, to target tweets directly to them

–to segment you personal friends and your business contacts so that personal tweets can be sent to only your friends, and similarly your friends don’t need to see your business tweets

–for serial entrepreneurs that operate in several niches, you can segment followers based on their interests

–when you attend an event you can create a list for the event of all the people you met or saw there and send tweets regarding your common shared experience

    Any Twitter strategy is a perpetual work in progress, requiring time and patience. When planning your strategy keep in mind that it is better to adopt a “work smart, not hard” policy.  Start activating your Twitter strategy with target dates to stop and review progress, as well as determine areas for improvement.  Set objectives so you can see the short- and long-term benefits of your Twitter strategy paying off.

    Example: I will reach 2,000 followers by March 15th by searching for and following everyone with my keywords in their profile

    Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers–and create more of them than ever before.

    Some Action Steps

    1. Create a twitter account if you don’t have one already

    2. Write a compelling profile that shares something interesting about you, as well as the benefits you give to your customers or clients

    3. Start segmenting your twitter account into lists

      Feb 17

      Using Twitter to Drive Traffic

      By mikefilsaime | Uncategorized

      Twitter marketing is a highly effective way to drive traffic to your content and establish an online presence in the quickest amount of time.  While Twitter Marketing is cool, it’s not effective unless you have a strategy in place before you begin. This is why people need to focus less on social media tools and more on social media strategy.

      Almost every person who owns a business wants to know how social media marketing can help drive more traffic to their website.  Done right, Twitter Marketing can lead to positive exposure for your business.

      Your business’s Twitter strategy needs to be individually designed for your business, product and audience.  When planning your strategy, two things that are important to keep in mind is relationship-building and content. Twitter is a rich source of instantly updated information.  However unlike Facebook, Twitter has a short attention span.   In Twitter, content is king. Creating updates that are interesting and with useful links draws traffic to your website.  And more traffic means more  business as well. By using Twitter to post great content and interesting links, you are creating another channel where you can get numerous sales leads.

      Start thinking about sharing information, providing value, and becoming a resource to others. Remember at the end of the day you want to create a dialogue with your customers.  Be helpful and answer the questions your follower have.  Building relationships is one of the most important parts of social media marketing success. This lets you know what your customers like and don’t like which gives you an excellent starting point for making changes, and creating offerings that will appeal to your audience.

      From a business and marketing perspective, Twitter helps you develop and promote your brand by tweeting about your products and services.  Further, Twitter helps you interact with your customers and prospects, possibly in their preferred format.  Because Twitter is real-time information this is often the fastest way to deal with a customer service issue.

      With Twitter search you can also track what people are saying about you and your company. Simply search for your brand, product name, or company name and it’s like you’re listening in on a semi-private conversation.  The comments aren’t necessarily directed at you, or event made my one of your followers, but you can response nonetheless.

      Twitter even is a great place to develop direct relationships with bloggers, offline journalists and industry leaders.  Just about everyone in the media industry has a Twitter presence.  Engage them in conversation and you may find yourself on the evening news.

      Feb 16

      New Facebook Fan Pages

      By mikefilsaime | Uncategorized

      Facebook made some changes to their Fan Pages this week.  Now, they look almost identical to user pages.

      “The update not only removed tabs, but it gave page admins the ability to post and comment on other Facebook Pages through a ‘Login as Page’ feature,” according to Mashable writers.  New Pages cannot, however, comment on a user’s wall

      The most noticeable changes are with the left-hand and right-hand menus.  The left-hand menu that was used for editing pages has been removed.  And, as with user pages, the left-hand information box is also gone.  The right-hand menu has a new section that features the page’s admins.  It also shows how many people “like” that page.  Two other new features are the ability to add info under their main title, and, also similar to user pages, there are photos on the top of the page that are completely customizable.

      Having Fan Pages looking similar to regular profiles keeps consistency in users Facebook experiences.  This is what Facebook’s lead product manager for Facebook Pages, Rohit Dhawan wanted.  The consistency will help a brand spread its name.  Also, since a Fan Page can comment on other Fan Pages now, it will help the brand reach out (prior to this update, this feature was not available).

      You can choose to update now, but on March 10th it will be mandatory to have the new Fan Page profile.

      Tell us your comments about this.  Do you think it will make any difference to the way people market?  Or is it just another one of Facebook’s annoying updates?

      Feb 13

      Could The MPAA Really Take Google Off The Internet For Copyright Infringement?

      By mikefilsaime | Uncategorized

      Copyright infringement also violates your ISP’s terms of service and could lead to limitation or suspension of your Internet service. You should take immediate action to prevent your Internet account from being used for illegal activities.”

      It is a statement that makes many a college student shudder in fear when they realize the MPAA (Motion Picture Association of America) finally caught them torrenting various movies and knows their real name and address. Usually, this sort of ‘cease and desist’ scare tactic keeps your average pirate from illegally downloading movies for quite some time.

      The thing is, they’ve recently started sending this letter to Google. About 100 times in fact. Essentially, they are threatening to disconnect Google from the internet. GOOGLE.

      Of course, most of this article was written in jest: the MPAA is not going to take Google off the internet, nor are they going to be suing them for copyright infringement any time soon.

      The letters were sent to Google and/or it’s employees mostly because people were caught downloading movies on Google’s public Wi-Fi service or in a few cases for Google employees using company resources to get a free copy of ‘Black Swan’ before they go home.

      Essentially what happened is that the companies that the copyright holders hired to track people who torrent their movies caught a few people doing it on Google’s time and sent their auto-responder ‘cease and desist’ message to them because of it.

      The idea that Google is at risk of losing its connection to the internet is ludicrous, but fairly entertaining, and as such I share this story with you today.

      What would happen if the MPAA actually managed to get Google’s internet service suspended? Share your thoughts in the comments below.

      Not Sure If Serious screencap is a meme and is used under fair use.

      Feb 12

      Google Launches ‘Click-To-Call’ Ads On Mobile Phones

      By mikefilsaime | Uncategorized

      Click-To-Call (CTC) is an idea that is elegant in its simplicity: If someone is browsing on their mobile phone and comes across an ad they find interesting, instead of sending them to a webpage, why not let them call you directly?

      Instead of sending the user to a webpage when their phone is already out, you can instead prompt them to give you a call via the ad and allow them to do so with a simple click.

      This little beauty of mobile advertising genius has been cooking since 2009. You may have already seen some of the ads yourself because of this, even though the feature was only in beta for the time. A CTC ad is basically the standard Google ad you’d find on your browser: Headline, two lines of body text, and a website, but with an additional line for a clickable phone number link that allows users to instantly call with a click instead of them having to go to the website and look around for the number.

      With this, you can specifically focus your ad to get your potential customer call you ASAP instead of mulling it over or looking somewhere else with their search. Since a call costs the same as a click to your ad, you can completely focus on fostering phone interactions with your desired audience via your mobile campaigns.

      Say for example that you were offering a special marketing seminar in Vegas. With these ads, you could target people on their mobiles and create a special deal that they can only get by calling your number, which gets them to book faster by getting them to speak to you (or most likely your sales associate in that case) right then and there, which gives them less time to mull the decision over.

      With mobile advertising experiencing a huge percentage of growth in the past 2 years, I expect CTC ads to make a huge impact in the years to come.

      Do you think CTC is something you can use in your business today, or would it be better suited for your local pizza parlor? Share your thoughts or prove me wrong in the comments below.

      Simulated image provided by Google

      Feb 11

      More Tips to Maintaining Authority

      By mikefilsaime | Uncategorized

      Want people to pay more attention to you?

      Then get attention with your actions or views.

      Dare to be a bit controversial – that alone attracts lots of attention, just be careful that you don’t overstep your boundaries, sound offensive, or hurt any feelings in the process.

      Really, authority just boils down to getting involved in the market you’re in and getting your name “out there” so that people will recognize it. The more often you’re seen and heard, the more likely you are to be remembered and referenced. It’s just like any kind of marketing or branding. It’s all the same thing; repetition, frequency, and how often and how much other people see and hear of you (and your products or services) will determine how easily they remember you and how much of an impression you make on them.

      Another point I was going to mention before about stating your opinions and views with confidence is: don’t be inflexible. It’s okay to make a mistake, you can still be strong and convicted and know where you’re going and know what you stand for, but if it turns out your views were wrong, you need to have the strength of character to say, “Oh, you know what? New information helps me to see this in a different way and I feel differently about it now than I did before.”

      In other words, always be flexible enough to change your mind when new information comes to the forefront.

      There’s nothing wrong with being wrong once in awhile and having the strength of character to admit it. You know it’s not going to change your core values, so you can change an opinion about something based on new information and suddenly seeing things from a completely different perspective. I think being open to other people’s ideas and other people’s input establishes you as a kind of person who has enough self-confidence that they don’t have to stick to something when it’s clearly wrong. This shows others that you not only have self-confidence, but it also endears them to you all the more because they feel like, “Oh, wow! This person who’s truly an authority in their field actually values my opinion, and has actually listened to me,” and they’ll be a fan of yours for life.

      I’m sure that you know by now the importance of expressing your opinions while also listening to other people’s feedback, engaging with them, and demonstrating that you value their feedback and input. In return, this makes you someone worth respect and admiration. Keep working on becoming well known in your niche or field to have others recognize you as the True Authority Figure that you are.

      ===========
      This article is one of the “Featured Articles” in our Print Newsletter, “MDC Monthly.” This article was written by Joe Jablonski, one of the many expert marketers (like Stephen Pierce, Anik Singal, George Brown, and Omar Martin) that write for our newsletter along with Mike Filsaime. You can get a free trial copy shipped to your door by clicking here.

      Feb 11

      The Internet (Un)Officially Ran Out Of Space

      By mikefilsaime | Uncategorized

      Yup.  According to CNN.com, “The nonprofit group that assigns addresses to service providers announced that, on Thursday morning, it allocated the last free Internet addresses available from the current pool used for most of the Internet’s history.”  So, the Internet is done.  It’s over.  Bye, bye, Internet.

      Nope.  Just kidding!  Well, sort of.  It did run out of space, but they have been anticipating this for years and years and have actually been ready for it since 1999.  There is a new pool of addresses that is much, much bigger than the last.  The old pool had about 4.3 billion addresses.  The new one has 340 undecillion, which is 340 with 36 zeros attached to it.  I’m pretty sure they will not run out of new addresses for a very, very long time.

      How could this affect you as an Internet Marketer?  Well, just contact your hosting service and make sure they linked you to a new address.  (Now, this doesn’t mean your actual website name; it means the string of numbers and decimal points that is the actual address [the IP address].  The new strings are much longer, and include numbers as well as other characters.)  But, all in all, you shouldn’t have to worry.

      Did you ever expect this to happen?  Write your comments below!

      Feb 11

      Create Your Own iPhone App In Minutes

      By mikefilsaime | Uncategorized

      your iphone applicationHave you ever wanted to create your own iPhone app?  But, you never did because it’s obviously too complicated for someone without extensive knowledge, right?  Wrong.

      ShoutEm, a Croatian based company, has a new product that allows anyone to create their own iPhone app.  Yes, anyone. This product is called Mobilizer and, according to the tutorial video on their website, it’s as easy a clicking a few buttons and copy/pasting some website URLs.

      Mobilizer lets you add different modules and rearrange them to your liking.  You can upload URLs and RSS feeds, connect with your personal calendars, and even create events.  You can also tag locations you’re visiting, and will be able to maintain this community on an “easy-to-understand interface.”  Customizing colors and images is a simple part of this program as well.

      Your app should be an extension of your website.  It should link up to your RSS feed, connect with upcoming events, and have the same color and style.  This will help your company with branding, which will help people remember and recognize you easier.

      Oh, and when you’re done with your app, you just click the “publish” button and it’s available on iTunes within minutes.

      I wonder if this app is customizable enough that you can’t tell if two companies have used it…

      Visit there website at ShoutEm.com to learn more about Mobilizer.  And, if you’ve ever used it, or have any comments, leave them below!

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